About Jo Shaer

After ten years as a personal assistant to executives in the City of London, I became a full-time Mum.

Staying at home 24/7, there was a natural gravitation towards the computer for information, as well as connecting with other women in the same position or participants in pastimes that interested me.

As a result, I have been fascinated by the internet for a decade now and participated in a variety of groups and forums on a wide range of differing interests – martial arts, web hosting, internet marketing and writing. These online meeting places were the beginnings of what became ‘social media’.

Really it was only a matter of time before the internet became the basis for a career and the advent of Local Search Engine Optimisation and Social Media at the same time as my children stopped needing full-time care meant that I had an opportunity which seemed to fit my area of experience very nicely.

My work with Lollipop Local allowed me to use my writing skills and social networking ability to promote local businesses, whilst dovetailing nicely with my commitment to my community as a lollipop lady at a nearby primary school.

I get a huge thrill from seeing a client’s website sitting on the front page of the search engines for keywords that are being used by consumers who are ready to buy. When people mock me for not being well up on the latest Wii or PS3 games, I smile – I already spend most days locked in battle with an 800lb Google gorilla like some kind of fluorescent yellow superwoman.

Jo has been a pleasure to work with from the start to finish of my Facebook competition project – it’s rare to find someone that combines technical knowledge with common sense, and the ability to see the bigger picture to make the resources available fit the needs of the business rather than the other way around. Always professional and friendly, Jo went above and beyond to help me achieve a good result, and crucially was happy to provide an opinion when asked which is really helpful when working without the support of a large team. I have already recommend Lollipop Local to other businesses and have no hesitation in continuing to do so. Sarah, Cake Maker Supplies

Being able to work with business owners across the country to help them successfully achieve their full online potential is incredibly fulfilling and I never tire of hearing about how their sales enquiries have increased as a result of my efforts.

As a woman with a small business, I know that the internet can be an intimidating place and my goal is to demystify the online terminology and processes to enable everyone to access its opportunities.

Jo Shaer – Lollipop Lady and Local SEO Aficionado. She Directs Traffic!