Great post by Jonathan Allen at Search Engine Watch about Author Authority.
That’s the whole idea that Google and the other search engines will start weighting content according to the social oomph of the author.
The more of your articles or posts people share, the greater your gravitas and therefore the higher your ranking in the organic search results pages.
He also talks about Retweets as the new link building.
It will certainly be interesting to see if/how things change over the next few months.
If you would like to know more about how blogging and content creation can help to promote your business, call us on 01702 476517
Lollipop Local – We Direct Traffic
Suite 1, 103 Leigh Road Leigh-on-Sea, Essex, SS9 1JL UK
firstname.lastname@example.org • 01702 476517