Great post by Jonathan Allen at Search Engine Watch about Author Authority.
That’s the whole idea that Google and the other search engines will start weighting content according to the social oomph of the author.
The more of your articles or posts people share, the greater your gravitas and therefore the higher your ranking in the organic search results pages.
He also talks about Retweets as the new link building.
It will certainly be interesting to see if/how things change over the next few months.
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