Lollipop Local

Further to my post on the Zero Moment of Truth, I was looking at the notes that I took at the time and comparing them with those I had taken during another on copywriting for email marketing. Just as with ZMOT, you need to avoid passive statements and use active language instead. If you make people Read more [...]

In February 2013, Google announced that it was making changes to its Adwords platform to simplify mobile ad campaign management. There were now two levels of Adwords campaign – the existing Legacy version and the new Enhanced version. For most of us mere mortals, it was better to stick to Legacy Read more [...]

This is one of my favourite tips for Adwords campaign management. A great way to check whether or not your paid adverts are actually showing for the keywords you have selected in your campaigns. You should never click on your own ads’ links – you will be charged each time, just as if you were Read more [...]

‘Jo, I don’t think my Google Ads are showing – I’ve been checking and I can’t see them coming up in the Sponsored Links’ I’ve had a couple of clients ask me this question and the first thing I need to say is ‘STOP CHECKING ONLINE!’ If you type in your keyword and then don’t click on your own link Read more [...]

It was Sadie-Michaela of iLocalSearch/GoSoMoLo – check – who first put up the status update on Google Plus that she was being stalked by two pairs of boots as she moved around the internet. And then others started chiming in about the same problem. Items that they had searched and perused were suddenly Read more [...]

Following Wordtracker’s infographic on which niches/industries Google made their advertising dollars in 2011, Larry Kim ran a great webinar with Perry Marshall recently on the state of advertising as we reach the end of 2012. CPC Going Down But Impressions Need To Go Up His research showed that average Read more [...]

The advertising makes it look like it’s a shoe-in! Google Adwords can get you on the front page of Google in about 30 minutes, as evidenced by salesmen who will set up an ad on (what you don’t realise) is an extremely uncompetitive keyword, use one of the free advertising coupons that Google used to Read more [...]

A lot of local companies will have been receiving calls and emails from suppliers in India and from various parts of the UK offering them what they call ‘small business seo services’. Whether this is in the form of a free video in return for a link back to a site or a free guest blog post which contains Read more [...]

Further to my recent posts on PPC helping Organic search and the importance of monitoring the clicks and calls produced by your Adwords campaign for an effective return on investment, it was interesting to see this quote from Matt Cutts, the Google guru – or at least the public face of Google on the Read more [...]

People often talk about how having a PPC campaign can have positive implications for the organic ranking of your website. They say it in a way that suggests there is some knock-on effect in terms of Google’s decision about where to rank your site because you have paid them money. My own personal Read more [...]