Lollipop Local

Many of my clients have asked me about whether Bing is a credible alternative go Google in the UK when it comes to search engine marketing. Well, based on these figures for April 2013 from Statcounter and brought to us by The E Word, I’d say the answer to that is an emphatic ‘NO’! It’s all very well Read more [...]

Hi Jo I have created my facebook business page  – I wonder if you can answer a few questions Do I try and ‘get friends’ ?? Does it work the same way as personal facebook? Is it linked to my personal facebook in any way? – ie will all the friends posts from personal facebook appear on business Read more [...]

Many small business owners are a bit confused by the term Engagement. They hear it used all the time by social media managers but they don’t understand really understand what it means. Why Engagement Is Important Not all of our posts get into the newsfeed and not all of our fans see everything we Read more [...]

Facebook changed the rules on cover images back in March. Whilst we are now allowed to include calls to action like ‘Like our Page’ and ’40% off’, QR Codes and contact information in the cover image of our Facebook business pages, Facebook’s rules say that it can include only a maximum of 20% text. Read more [...]

In the latest edition of the FSB magazine, the Policy Chairman, Mike Cherry talks about the relaunch of their Keep Trade Local campaign and some of the factors that make life difficult to businesses on today’s High Street. The FSB are in a unique position in that they have their finger on the pulse Read more [...]

In this quarter’s, FSB Magazine, I learned about Theo Paphitis’s Small Business Sunday initiative on Twitter. It was in a snippet about a real life entrepreneur who is making the news. Lyme Bay Cabins in Seaton, Devon, were picked by Theo Paphites, the Dragon’s Den star as one to watch in his Small Read more [...]

Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to help you to increase your brand awareness and get the telephone ringing with new customers who are ready to buy? Local Marketing Experts Local Read more [...]

Further to my post on the irritation that is the cost of 0844 numbers and yesterday’s on 0800 numbers for business, I received another unsolicited email on the subject of phone numbers: 03 numbers for business Good morning Lollipop Local, I recently came across your website and I am wondering Read more [...]

I received an unsolicited email asking me to ‘consider 0800 numbers for your business’. The email said that there were three ways in which my business would benefit More sales. Research by the Institute of Direct Marketing has shown that 080 numbers can increase enquiries by up to 185%. Your Read more [...]

I ran a social media workshop at Eureka Private Tuition in Westcliff-on-Sea recently. When I created an Event for it on Facebook, I noticed that they had not set up their page as a Local Business, even though they had a physical address. I wanted to be able to link to them properly in the Event invitation Read more [...]