Lollipop Local

Google I/O announced the end of search as we know it. Google’s engineers realised that there is not only a need to answer, but also to converse and anticipate. Last year, the advent of the knowledge graph saw a huge advance in search technology. It enabled Google to move beyond keywords and understand Read more [...]

Interesting article and infographic on SEO.com about the importance of using long tail keywords to promote your business online. There’s no point in going straight into battle with the big boys who have most of the popular and well searched terms sewn up. Build your authority more slowly and Read more [...]

I ran a social media workshop at Eureka Private Tuition in Westcliff-on-Sea recently. When I created an Event for it on Facebook, I noticed that they had not set up their page as a Local Business, even though they had a physical address. I wanted to be able to link to them properly in the Event invitation Read more [...]

Wherever you are in the UK -London, the West Midlands, Kent, Coventry, Birmingham, Blackpool, Hertfordshire, Yorkshire, Southend-on-Sea or Essex, Local SEO Services are crucial to getting your website found by customers who are searching online but who are based within a five mile radius of your business. These Read more [...]

The rankings for Google Places have been up and down like a yoyo over the last couple of weeks. Businesses everywhere are tearing their hair out at the sudden disappearance of a listing that had been on the front page for years. There seems to be no logic to the algorithm at the moment. Suddenly Read more [...]

It’s not until you first consider putting your business online that you start to hear phrases like web design, social media and search engine optimisation. What is Search Engine Optimisation (SEO)? SEO is the description that is given to the process of making your website and its content readable/visible Read more [...]

As an interim measure to try to sort out some of the existing bugs and glitches during the transition from Google Places to Google Plus Local, a new Google Places for Business dashboard is being rolled out in the US for new users. Which means that this will soon be arriving in the UK too. According Read more [...]

When it comes to how to get top of Google for Free, we need to start at the beginning with what most people see as the first step of getting onto the internet. Building a website. Hope Marketing Most business owners use a tactic called Hope Marketing. They work on the basis of ‘If you Build Read more [...]

If you are a service based business where customers cannot just walk off the street into your office, then Google Places/Plus rules state that you should have your address hidden. But, over the last couple of days, the initial whimpers have grown into a torrent of anguish that hidden addresses are Read more [...]

For more specialist businesses, building authority backlinks can be greatly enhanced by getting a link from Wikipedia. If you are in an industry that is very specialised, you will have an expertise that is not available to many website owners but, as with all social media, you don’t go straight for Read more [...]