Lollipop Local

For more specialist businesses, building authority backlinks can be greatly enhanced by getting a link from Wikipedia. If you are in an industry that is very specialised, you will have an expertise that is not available to many website owners but, as with all social media, you don’t go straight for Read more [...]

SEO is the recognised short form for Search Engine Optimisation (or Optimization if you are in the USA) However you spell it, SEO is about making it possible for the search engine bots and spiders to read your website and understand what it is about. They can then decide how relevant its content Read more [...]

I have a fabulous small business web design but I’m not getting any customers from it. What’s going on? Have you checked how much SEO has been done on it? Why a web design for a small business needs SEO Search Engine Optimisation is crucial if you want to get found by Google, Yahoo and Bing. It’s Read more [...]

So how do potential customers find you on the internet? They use a search engine. What is a search engine? It’s whatever you use to make searches that ask questions you need answered. Google, Yahoo, Bing are the famous three – but what about YouTube and Facebook? They’re actually search engines Read more [...]

“I heard that hash tags have some purpose on Facebook… Anyone have any idea what that might be?” Hashtags and Twitter Many people believe that hashtags on Facebook are just copying or mocking the Twitter use of hashtags where they are used to make it easier to search out tweets on the same subject. Read more [...]

I was watching a very interesting webinar yesterday by Leslie Rohde about the effects of the Panda algorithm update and how Google decides what is duplicate content on a website. This aspect of the Panda update had a major effect on a large number of sites, some of whom just could not work out what Read more [...]

Most of the time if I say SEO to a small business owner, they will look blankly at me. And yet Search Engine Optimisation is crucial to getting new customers and there is so much information about the subject online. Some of it good, some of it less so but there is still little reason for business Read more [...]

Further to my post on Google Searching Algorithms, in an interview with Wired, Google employees Amit Singhal and Matt Cutts, talked about the effects of the recent Google Panda/Farmer updates. They revealed that, after the Caffeine update to improve Google’s indexing process in 2009 , the index grew Read more [...]

There have been a couple of questions in social media groups about how best to use Facebook for what I would term ‘delicate’ or embarrassing products. That would be products or services that are very useful but which most people would not want to advertise their use of on the world wide web by ‘liking’ Read more [...]

Interesting segment from an infographic addressing What is social media used for? This section shows the percentage of users who engage in specific activities whilst on social media and especially interesting were the statistics about Products and Services and, in particular, feedback. With 66% Read more [...]