Lollipop Local

Interesting segment from an infographic addressing What is social media used for? This section shows the percentage of users who engage in specific activities whilst on social media and especially interesting were the statistics about Products and Services and, in particular, feedback. With 66% of the people asked using it to check out the reviews [...]

Key words should be at the foundation of any small business marketing strategy. They underpin what you’re going to do in terms of the pages of your website, your blogging efforts and your social media interactions. Business has only two functions – innovation and marketing Milan Kundera – The Unbearable Lightness of Being It’s not [...]

Business blogs are important. They give a business website the chance to show Activity and Changing Content as well as upping the number of pages that it is possible to link to – Backlinks. Google’s algorithm is based on that A, B, C. If you have a blog, you can target your keywords in posts [...]

Whether it’s Local SEO, Mobile SEO or Global SEO, search engine optimisation is the most important way that you can get onto Google’s First Page and drive traffic to your website. Even if you don’t know how to do it, you need to be aware of the basics and to make sure that anyone designing [...]

Several shops have closed their doors for the last time in my neighbourhood recently and, in the majority of cases, the owners made the same local business marketing mistakes which meant that they were not on Google’s first page. They didn’t do their keyword research and relied on traditional paid advertising in newspapers and online [...]

At first glance it looks like a bit of a ‘dry’ report – lots of close writing and long words and with a title that includes the word Complexity, I wondered whether it was really going to be too complicated for someone who vows to speak in plain English. However, I was pleasantly surprised. Once [...]

You’ll hear about Search Engine Optimisation from every online marketer and his wife but the truth is that, if you want your website to succeed, you will need to establish an effective SEO Strategy before you even think about building a website. Why do I need an SEO strategy? Search Engine Optimization is the process [...]

The problem is that business owners are scared of people selling Google Places SEO in the UK. They’ve had other SEO salesmen on the phone and received numerous marketing emails all badgering them with technical jargon and ambitious promises in return for varying sums of money every month. And that’s just the scammers. Even your [...]

In late October 2010, Bing and Yahoo! joined forces to combine their 11% and 22% market shares and take over a third of the search market volume. With the dominance of Google, many of us rarely use either engine, – unless forced to do so by the AVG Toolbar. I have to say that, when [...]

I have a fabulous small business web design but I’m not getting any customers from it. What’s going on? Have you checked the state of the SEO that has been done on it? Why Small Business Web Design Needs SEO Search Engine Optimisation is crucial if you want to get found by Google, Yahoo and [...]