Lollipop Local

Lollipop Local run social media courses in Essex and Birmingham. Is Social Media Not Working For Your Business? Have you set up your profile on Facebook, Twitter or LinkedIn and then wondered what to do next? Have you worked hard to gain some likes to your Facebook page, put up lots of status Read more [...]

When it comes to how to get top of Google for Free, we need to start at the beginning with what most people see as the first step of getting onto the internet. Building a website. Hope Marketing Most business owners use a tactic called Hope Marketing. They work on the basis of ‘If you Build Read more [...]

Futher to my post on Facebook SEO and whether you should claim the vanity url and lose the hyphens, it was interesting to note a search that I did using hidemyass.com for Local SEO Services in Southend-on-Sea. What seems to have happened is that, in the absence of any stronger contenders after Read more [...]

“So why do we need a YouTube account as well as a Facebook account? Surely, we can just post the videos onto Facebook and they’ll get seen?” Yes, they will certainly get seen by people viewing your Facebook page but will they get seen by the people who prefer the YouTube platform over Facebook and, Read more [...]

Local Business SEO has become rather problematic since Google Places became Google Plus Local. Google Places/Plus Local SEO The old Google Places pages required completion in a very specific way to make the most of the opportunities to get your business on the front page for a local search for the Read more [...]

A lot of local companies will have been receiving calls and emails from suppliers in India and from various parts of the UK offering them what they call ‘small business seo services’. Whether this is in the form of a free video in return for a link back to a site or a free guest blog post which contains Read more [...]

Interesting article from Web Pro News about whether Google should be worried that Facebook is now doing Search. My own opinion is that the answer to that is no. Facebook’s search facility for its own properties is very unreliable – unless you’re looking for something you have found and liked in the Read more [...]

Most of the time if I say SEO to a small business owner, they will look blankly at me. And yet Search Engine Optimisation is crucial to getting new customers and there is so much information about the subject online. Some of it good, some of it less so but there is still little reason for business Read more [...]

With thanks to the peeps at Search Engine Land and Add This, some great infographics that show content sharing statistics. I bang on to all my clients about the importance of blogging and sharing that content over various different platform because it has been shown that this encourages comments – Read more [...]

There have been a couple of questions in social media groups about how best to use Facebook for what I would term ‘delicate’ or embarrassing products. That would be products or services that are very useful but which most people would not want to advertise their use of on the world wide web by ‘liking’ Read more [...]