Lollipop Local

Jo, My phone isn’t ringing and I’m not getting any traffic to my site.  I wondered if I could try out your SEO Services to see if that helps.  Is there a code or something that I can buy from you? This is not the first type of email or phone call I have received [...]

It was a comment on a client’s Places Page, rather than the wall of their Facebook Business Page which reminded me that I needed to sort out merging the two. This is a completely different process to the merge Facebook Pages function. Why Do I need a Facebook Places Page? Facebook Places Pages are becoming [...]

So, here we are in 2012 and I look back at that video by Matt Cutts and reflect. Social Media was hugely important and continues to be so. It’s the way that the search engines can verify the SEO that’s on your pages. Human interaction proves that your content is valuable and worthwhile. People sharing [...]

Key words should be at the foundation of any small business marketing strategy. They underpin what you’re going to do in terms of the pages of your website, your blogging efforts and your social media interactions. Business has only two functions – innovation and marketing Milan Kundera – The Unbearable Lightness of Being It’s not [...]

When I first started working on Lollipop Local, it was hard to know how to market a service that so few potential clients really understood. I started by trying to explain Social Media but it soon became apparent that, before I could sell Social Media Optimisation, Strategy or Management services, I had to address the [...]

“So why do we need a YouTube account as well as a Facebook account? Surely, we can just post the videos onto Facebook and they’ll get seen?” Yes, they will certainly get seen by people viewing your Facebook page but will they get seen by the people who prefer the YouTube platform over Facebook and, [...]

With the constant instruction that content is King, many people want to know how to link their blog to their Facebook Page to ensure a constant stream of status updates on autopilot. Ways to Link Blog to Facebook Page You can use RSS Grafitti or Networked Blogs. Link Blog to Facebook Page using Networked Blogs [...]

At first glance it looks like a bit of a ‘dry’ report – lots of close writing and long words and with a title that includes the word Complexity, I wondered whether it was really going to be too complicated for someone who vows to speak in plain English. However, I was pleasantly surprised. Once [...]

As part of the SEO Moz Ranking Factor Survey, 132 industry experts agreed that social signals at page level and domain level were listed at numbers 2 and 3 only behind a site’s perceived value to its users. If you’re going to work an effective SEO strategy, you need lots of sites linking to you, [...]

It was Lillach at Social-able who alerted me to the importance of getting on the Twitter Suggested users otherwise known as the who to follow list but, as she said, this is easier said than done. Thing is, it’s a piece of software which compiles a list based on what you put in – so [...]