Lollipop Local

Following all the recent changes involved with Business Timelines, there is now a new and simplifed process to convert Facebook Profile to Page without losing your friends/fans.  Click on the link to find out more   I don’t think there are many of us who have not noticed people who have set up Facebook Personal [...]

I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence for small business had increased on Linked In but gone down on Twitter, it was curious to see that word of mouth is still the [...]

Following on from my recent post that showed a similar social media for small business infographic for the US back in December 2010, here’s a much more recent survey of Social Media for Small Business UK Infographic by Inbox Insight. The stats seem to confirm much of what we have been seeing in our own [...]

Further to my post about small business use of social media in the US back in December 2010, here’s a more up to date infographic for the US. What seems to come across most strongly is that small businesses realise they need to be on social media if they want to reach potential customers but [...]

Originally posted 2011-03-08 12:35:25. Republished by Blog Post Promoter

This Facebook Advertising Infographic and the accompanying report make for interesting reading. What particularly caught my eye was the section on third party Facebook advertising management. Following my post on Facebook Scams in the UK which told of my brush with an agency purporting to be Facebook, it was interesting to see that there are [...]

The advent of Facebook timeline for business pages has seen a lot of hand wringing about its implications for small business owners. But, according to Brian Moran of Get10,000fans.com, it’s because they are doing it wrong. There are four main reasons why business owners start a Facebook Fan Page: 1. To build a massive fan [...]

The Hubspot blog showed an interesting graphic showing the different percentages of budget being spent by small companies vs medium to large companies on inbound and outbound marketing strategies. Small businesses are starting to embrace the opportunities offered by the less expensive but more targeted audiences of social media. They’re beginning to understand how the [...]

Hubspot produce the goods again with this infographic showing social media feedback by customers on Facebook and Twitter It also confirms my own findings that the majority of customer service issues are dealt with on Twitter. Of the 51% of interactions that required a response, 62% were customer service issues. Where customers are feeling the [...]

I am indebted to SmallBizTrends for drawing this infogrpahic from Manta about small business growth strategies to my attention. Manta bill themselves as the largest online community dedicated entirely to small business and have made some major enhancements to their site to help small businesses to build their referral network through recommendations and social connection [...]