Lollipop Local

Lollipop Local run social media courses in Essex and Birmingham. Is Social Media Not Working For Your Business? Have you set up your profile on Facebook, Twitter or LinkedIn and then wondered what to do next? Have you worked hard to gain some likes to your Facebook page, put up lots of status Read more [...]

I really enjoyed attending the ForgeXpo Virtual Trade Show yesterday – even though I’m not into forging. The event was staged to coincide with timezones all over the world, so here in London it ran from 12 noon to 5pm. There were several webinars about the industry throughout the day held in the Read more [...]

The notification at the top of the page (and also via an email from Facebook) said that “Marcus has shared a link on Lollipop Local’s Timeline…” Question of the day….. (drum roll) what’s the etiquette for this kind of thing? Am I meant to ‘share’ it, or has it been shared already given Read more [...]

How do I give someone access to my Facebook advertising account Working with clients in the past, I have always had them pay me the PPC money so that I can add it to my advertising account and run the campaign on their behalf. However, this can become problematic in terms of your end of year Read more [...]

Having gone through Rules #6 and #7 about posting consistently and through the day, it would be very wrong to miss out the importance of regular blogging to underpin that content. According to Don Crowther, there is a crucial relationship between blogging, websites and the rest of social media. Facebook, Read more [...]

17 May 2013, I followed Facebook’s current official instructions on how to change a Facebook Personal Profile to a Business Page without losing your friends/fans. What became apparent from my first failure was that you need to be using a computer on which the profile you are changing to a page Read more [...]

Great article by Jeff Cutler on the Hubspot blog about how the professions – lawyers, accountants, financial institutions, etc – can use Social Media to interact with their customer base. As he reminded us, the whole ethos of open communication expounded by Social Media is totally in contrast to the Read more [...]

It’s always a good idea to have more than one Admin of any Business Page on Facebook. Suppose you are unable to get to your computer and someone puts something unpleasant onto your wall? You want someone else to be able to remove it pronto. What if Facebook decides to close your account for some Read more [...]

Digital Marketers, Econsultancy.com, have published surveys on the use of QR codes in the UK and the US. In line with our American cousins, 64% of whom did not know what one was, when 1500 people here were asked about QR codes, 36% of those surveyed did know what they were used for and 19% had actually Read more [...]

I can’t believe I have not actually done a post about how to create a Facebook Business Page!!!! So, once you understand why you need both a personal profile and a business page if you want to use Facebook for your business, you can jump right in. Whilst reading this post, open a new window and log Read more [...]