Lollipop Local

It’s a question which always amuses me because, first of all, I don’t like to promote myself as an ‘expert’. I give guidance on the latest information, changes and strategies relating to using the various social media platforms to promote a business. The only people who are truly experts in Facebook, Read more [...]

Facebook Insights is the tab at the top middle of the Admin section of your Facebook Business page. Click Show in the top right hand corner to be able to see Admin. It’s always very pleasing when it has a nice spike in it and that’s a great time to go in and see what you’ve been doing right. What Read more [...]

Jo has been a pleasure to work with from the start to finish of my Facebook competition project – it’s rare to find someone that combines technical knowledge with common sense, and the ability to see the bigger picture to make the resources available fit the needs of the business rather than the Read more [...]

A short video to help small business owners to get a basic grip of social media with both how and why it could help to find and connect with potential customers. But remember, there are two types of social media – the one that makes you friends and the one that makes you money. Read more [...]

Further to my post on Getting Online Customer Reviews, Andrew Shotland of Local SEO Guide says that there tend to be four types of business: The majority, who get most of their business from referrals and don’t bother with online reviews because they don’t value them. Some, who get most of their Read more [...]

I purchased a Blomberg fridge freezer for my new flat recently. At £399 with a full three year guarantee, it seemed like the right decision over its more well-known competitors who were offering a similar model at almost twice the price for an extension to a three year guarantee. The salesman assured Read more [...]

“It’s never too late to become the person you might have been.” – George Elliot IBM have conducted their 2012 Global CEO Study to ascertain the innermost thoughts of the people running our leading businesses when it comes to growing and interacting with their customer base. Things have certainly Read more [...]

As mentioned previously in Social Media For Business #6 – Post Consistently, both Guy Kawasaki and Don Crowther recommend that you spread your posts throughout the day. This allows for people at work, those in different time zones, those who read in the morning over a cup of coffee, those who peruse Read more [...]

With thanks to the peeps at Search Engine Land and Add This, some great infographics that show content sharing statistics. I bang on to all my clients about the importance of blogging and sharing that content over various different platform because it has been shown that this encourages comments – Read more [...]

Interesting review by allfacebook.com of a Forrester study about how much Facebook Likes are worth to a company. The statistics showed that a fan who has liked the Best Buy Page was 5.3 times more likely to make a purchase than a non-fan. And those purchasing fans were almost twice as likely to Read more [...]