Lollipop Local

I really enjoyed attending the ForgeXpo Virtual Trade Show yesterday – even though I’m not into forging. The event was staged to coincide with timezones all over the world, so here in London it ran from 12 noon to 5pm. There were several webinars about the industry throughout the day held in the Read more [...]

In this quarter’s, FSB Magazine, I learned about Theo Paphitis’s Small Business Sunday initiative on Twitter. It was in a snippet about a real life entrepreneur who is making the news. Lyme Bay Cabins in Seaton, Devon, were picked by Theo Paphites, the Dragon’s Den star as one to watch in his Small Read more [...]

Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to help you to increase your brand awareness and get the telephone ringing with new customers who are ready to buy? Local Marketing Experts Local Read more [...]

A short video to help small business owners to get a basic grip of social media with both how and why it could help to find and connect with potential customers. But remember, there are two types of social media – the one that makes you friends and the one that makes you money. Read more [...]

I purchased a Blomberg fridge freezer for my new flat recently. At £399 with a full three year guarantee, it seemed like the right decision over its more well-known competitors who were offering a similar model at almost twice the price for an extension to a three year guarantee. The salesman assured Read more [...]

I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence for small business had increased on Linked In but gone down on Twitter, it was curious to see that word of mouth is still the Read more [...]

Further to my post about small business use of social media in the US back in December 2010, here’s a more up to date infographic for the US. What seems to come across most strongly is that small businesses realise they need to be on social media if they want to reach potential customers but most Read more [...]

This Facebook Advertising Infographic and the accompanying report make for interesting reading. What particularly caught my eye was the section on third party Facebook advertising management. Following my post on Facebook Scams in the UK which told of my brush with an agency purporting to be Facebook, Read more [...]

The advent of Facebook timeline for business pages has seen a lot of hand wringing about its implications for small business owners. But, according to Brian Moran of Get10,000fans.com, it’s because they are doing it wrong. There are four main reasons why business owners start a Facebook Fan Page: 1. Read more [...]

As part of the promotion for their new social media package, Social Midas, Guy Kawaski and Mari Smith have been talking about the seven most current social media trends. What is becoming more apparent is that it isn’t all about social media mavens with thousands of followers, we all have an opportunity Read more [...]