Lollipop Local

I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence for small business had increased on Linked In but gone down on Twitter, it was curious to see that word of mouth is still the [...]

Further to my post about small business use of social media in the US back in December 2010, here’s a more up to date infographic for the US. What seems to come across most strongly is that small businesses realise they need to be on social media if they want to reach potential customers but [...]

This Facebook Advertising Infographic and the accompanying report make for interesting reading. What particularly caught my eye was the section on third party Facebook advertising management. Following my post on Facebook Scams in the UK which told of my brush with an agency purporting to be Facebook, it was interesting to see that there are [...]

The advent of Facebook timeline for business pages has seen a lot of hand wringing about its implications for small business owners. But, according to Brian Moran of Get10,000fans.com, it’s because they are doing it wrong. There are four main reasons why business owners start a Facebook Fan Page: 1. To build a massive fan [...]

As part of the promotion for their new social media package, Social Midas, Guy Kawaski and Mari Smith have been talking about the seven most current social media trends. What is becoming more apparent is that it isn’t all about social media mavens with thousands of followers, we all have an opportunity to establish a [...]

The Hubspot blog showed an interesting graphic showing the different percentages of budget being spent by small companies vs medium to large companies on inbound and outbound marketing strategies. Small businesses are starting to embrace the opportunities offered by the less expensive but more targeted audiences of social media. They’re beginning to understand how the [...]

Hubspot produce the goods again with this infographic showing social media feedback by customers on Facebook and Twitter It also confirms my own findings that the majority of customer service issues are dealt with on Twitter. Of the 51% of interactions that required a response, 62% were customer service issues. Where customers are feeling the [...]

I don’t expect this person is alone in wanting to make the most of having a famous friend as a client without stepping over the fine line of social media etiquette and, in particular, Facebook’s terms and conditions. If the celebrity has a Facebook Page of their own, then you could ask them if they [...]

So how do you block YouTube ads, those annoying rectangles that can often highlight a competitor on your own material? How very frustrating when you’ve uploaded your lovely new video to YouTube in an attempt to get onto the front page of Google, but someone else’s advertisement is now appearing on it. How to block [...]

Facebook Fans are the people who Like your Business Page, not the Friends of your Personal Profile. Used to be it was all about getting huge numbers of Facebook fans.  You could buy them on Fiverr and businesses would offer iPads and other expensive gadgetry as competition prizes purely to grow their number of Facebook [...]