Lollipop Local

Showing the importance of local social media optimisation, Jeremy Sussman explains how Google decides on its Local Search Ranking, as well as giving an overview of Hotpot, Tags and Boost. It would seem that the three most important factors to making an appearance on local search engine results are Read more [...]

Message via the contact form on my website: I’m not sure if I have reached the right person – would you happen to know who in your organization is responsible for the sales and marketing of your business. Well, if you had any interest at all in the sales and marketing of my business, whilst you Read more [...]

A lot of local companies will have been receiving calls and emails from suppliers in India and from various parts of the UK offering them what they call ‘small business seo services’. Whether this is in the form of a free video in return for a link back to a site or a free guest blog post which contains Read more [...]

Facebook Insights is the tab at the top middle of the Admin section of your Facebook Business page. Click Show in the top right hand corner to be able to see Admin. It’s always very pleasing when it has a nice spike in it and that’s a great time to go in and see what you’ve been doing right. What Read more [...]

Once upon a time, there was a small town in a quiet corner of suburbia. Each of its shops was, in a quintessentially British way, individual and they all sold completely different things. The butcher, the baker, the greengrocer, the grocer, the newsagent, the general store, the bookshop, the masseur, Read more [...]

It was the lovely Ray who handles IT Support Essex who did a fabulous presentation on how to keep your computer safe from virus threats and, amongst a lot of technical information, the main thing that remained in my head was how to stop a pop up virus from taking hold on your computer. We’ve all had Read more [...]

We get so many clients coming to see us because they want a Social Media Strategy. But the majority of them don’t actually know why they need one. Social Media has become one of those buzz phrases, some kind of panacea that will magically produce clients from nowhere with the simple act of creating Read more [...]

Bookmarking sites There’s absolutely tons of bookmarking sites out there and I’ve not really bothered with them much other than to put links to my posts and articles. That’s not strictly true I do add the occasional photo and I quite like the ‘stumble’ feature of Stumble Upon, however Read more [...]

Make sure if you’re offering downloads, it’s obvious where to get them from. My son plays with Boy Cries Wolf. Checking out their Facebook page, the first post reminded me that I could listen to their latest tunes but it took some time for me to work out that this had to be done through the BandPage Read more [...]

A series of observations about Facebook Page Optimisation that have become glaringly obvious as I move around the platform. First things first, page name. Once you’ve set yourself up, you need to work out how you want your page to be described when it posts on other pages. A post from J T Consulting Read more [...]