Lollipop Local

It was the lovely Ray who handles IT Support Essex who did a fabulous presentation on how to keep your computer safe from virus threats and, amongst a lot of technical information, the main thing that remained in my head was how to stop a pop up virus from taking hold on your computer. We’ve [...]

We get so many clients coming to see us because they want a Social Media Strategy. But the majority of them don’t actually know why they need one. Social Media has become one of those buzz phrases, some kind of panacea that will magically produce clients from nowhere with the simple act of creating a [...]

Once upon a time, there was a small town in a quiet corner of suburbia. Each of its shops was, in a quintessentially British way, individual and they all sold completely different things. The butcher, the baker, the greengrocer, the grocer, the newsagent, the general store, the bookshop, the masseur, the yoga centre, the pub, [...]

Bookmarking sites There’s absolutely tons of bookmarking sites out there and I’ve not really bothered with them much other than to put links to my posts and articles. That’s not strictly true I do add the occasional photo and I quite like the ‘stumble’ feature of Stumble Upon, however once you find the links, comment [...]

Make sure if you’re offering downloads, it’s obvious where to get them from. My son plays with Boy Cries Wolf. Checking out their Facebook page, the first post reminded me that I could listen to their latest tunes but it took some time for me to work out that this had to be done through [...]

A series of observations about Facebook Page Optimisation that have become glaringly obvious as I move around the platform. First things first, page name. Once you’ve set yourself up, you need to work out how you want your page to be described when it posts on other pages. A post from J T Consulting appeared [...]

Showing the importance of local social media optimisation, Jeremy Sussman explains how Google decides on its Local Search Ranking, as well as giving an overview of Hotpot, Tags and Boost. It would seem that the three most important factors to making an appearance on local search engine results are relevance, prominence and distance. Relevance – [...]

I am indebted to Business Social Media Marketing for an interesting new graph from ‘The 2010 Mobile Year In Review’ shows that social networking reached 57.9 million mobile users in the US in December 2010 an increase of 56% over the same month in the previous year. What’s most interesting is the effect of the [...]