Lollipop Local

It was a question that came up during one of my High Visibility Social Media training courses in Essex and again when I was doing some one-to-one tuition with Synergise. But the answer is not obvious. If you click on the padlock at the top of your profile page, it doesn’t mention photos. If you Read more [...]

Hi Jo I have created my facebook business page  – I wonder if you can answer a few questions Do I try and ‘get friends’ ?? Does it work the same way as personal facebook? Is it linked to my personal facebook in any way? – ie will all the friends posts from personal facebook appear on business Read more [...]

Lollipop Local run social media courses in Essex and Birmingham. Is Social Media Not Working For Your Business? Have you set up your profile on Facebook, Twitter or LinkedIn and then wondered what to do next? Have you worked hard to gain some likes to your Facebook page, put up lots of status Read more [...]

Many small business owners are a bit confused by the term Engagement. They hear it used all the time by social media managers but they don’t understand really understand what it means. Why Engagement Is Important Not all of our posts get into the newsfeed and not all of our fans see everything we Read more [...]

Facebook changed the rules on cover images back in March. Whilst we are now allowed to include calls to action like ‘Like our Page’ and ’40% off’, QR Codes and contact information in the cover image of our Facebook business pages, Facebook’s rules say that it can include only a maximum of 20% text. Read more [...]

In the same way that you can add a Facebook Admin to a page, there may come a time when someone needs to be removed. They may have left the business or it may be that you have changed your social media manager. Or, as a social media manager, it may be that you are no longer helping that business and Read more [...]

The notification at the top of the page (and also via an email from Facebook) said that “Marcus has shared a link on Lollipop Local’s Timeline…” Question of the day….. (drum roll) what’s the etiquette for this kind of thing? Am I meant to ‘share’ it, or has it been shared already given Read more [...]

I ran a social media workshop at Eureka Private Tuition in Westcliff-on-Sea recently. When I created an Event for it on Facebook, I noticed that they had not set up their page as a Local Business, even though they had a physical address. I wanted to be able to link to them properly in the Event invitation Read more [...]

Marcus asked me if there was a way that he could promote an event he was running for Vauxhall cars in East Anglia. My first reaction was Facebook Ads as it is possible to target these to a specific area, gender and interest. But that involves outlay for the cost per click and also requires a landing Read more [...]

Back in March, I was writing about the potential for the new Facebook subscribe button. The guidance from Facebook is that, if you are a business or organization you can only use a Page because that will let you engage with other Facebook users and offer tools like ads and insights which help you manage Read more [...]