Lollipop Local

I found another new feature on Google this week – the ability to log in as one gmail account and then add others so you can be logged in to more than one account at the same time. This interesting new features opens a wealth of possibilities for those of us who have spread our different Google properties Read more [...]

For most business owners, online marketing is all about getting found by new customers on the internet. They think that being on the front page is the be all and end all. When I go out networking, many people will tell me that they don’t need my services because they are already on page one of Google. My Read more [...]

November 2012 Round Up. My Google Local or Places or Plus or Plus Local page listing – I am totally confused as to what to actually call it in its current state of disarray – disappeared back in September. One day it was there but showing the wrong listing – Suite 1, 103A Leigh Road. So I filled Read more [...]

Reputation Management has become old hat. It implies reacting to a situation, whereas these days the reputation of a business is the first thing that people see when they search for that organisation on line. We need to be marketing those 5* reputations proactively. Try it – type in a business in Read more [...]

In 2011, the average shopper used 10.4 sources of information before buying – almost twice as many as the previous year and this has led to a whole new way of thinking about the traditional marketing model. In the past, pieces of stimulus like tv and radio commercials would drive awareness of Read more [...]

I have written before about scammers emailing or ringing up pretending to be from Google or Facebook. I have also written about Indian SEO salespeople – or if I haven’t yet, I meant to since they seem to email or telephone me on a regular basis. So it was very alarming to read this post from Read more [...]

With thanks to the peeps at Search Engine Land and Add This, some great infographics that show content sharing statistics. I bang on to all my clients about the importance of blogging and sharing that content over various different platform because it has been shown that this encourages comments – Read more [...]

At the back end of last week, Google decided to merge its Google Places pages with Google Plus, its social media platform, although it seemed to take a few days before it became fully functional here in the UK. When I say ‘fully functional’, I use the term loosely since, by their own admission, it Read more [...]

Great infographic which talks you through the pros and cons of each of the different social media networks so you can decide which one is the best for your business. Click on the image to go through to the full size at source. In a survey of 1500 Facebook users, 60% said they only knew 20% of their Read more [...]

A friend visited yesterday and asked me if there were any alternatives to Google. She was fed up with feeling spied on and having her information ‘collected’.  She wanted to go with Firefox. I explained to her that Firefox was actually a browser not a search engine – like Internet Explorer or Read more [...]