Lollipop Local

I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence for small business had increased on Linked In but gone down on Twitter, it was curious to see that word of mouth is still the [...]

O2, Google et al want to personalise adverts etc. The 02 representative at the recent Google ‘Think Local’ event pointed out the importance of personalising the experience of the end users. He said the idea was to connect the customer to their passion. O2 speak from a position of authority because they have lost customers [...]

Despite the enthusiasm of our American cousins, business sms messaging has been slow to take off, so, why would you want to use text message alerts as a business advertising opportunity in the UK? Text Message Alerts Get Opened More Quickly and More Often Well, according to CTIA.org, it takes 90 minutes for the average [...]

South Korea is the second most hard working people in the world and shopping for food once a week is not top of their list of priorities. So, in order to increase their share of the market, Tesco came up with the idea of virtual shops. They pasted images of the actual shelving units in [...]

When it comes to how to get top of Google for Free, we need to start at the beginning with what most people see as the first step of getting onto the internet. Building a website. Hope Marketing Most business owners use a tactic called Hope Marketing. They work on the basis of ‘If you [...]

Back in the middle of October, Google Mobile Marketing revenue was reported as having increased by a massive 250% over the previous year to $2.5bn. Since Google generates 97% of its annual revenue of $34bn from selling the familiar small clickable keyword rich text links that are displayed above and to the side of the [...]

This week I finally got to do an online local mobile search. You see, there was a tragedy chez Lolly earlier this week when the kettle decided to give up the ghost but, being extraordinarily busy at the moment, I didn’t have time to go and buy a new one so soldiered on for two [...]

Over the last few weeks, there has been a big webinar doing the rounds about mobile websites. The product on offer is a software that builds simple mobile websites very easily. It’s a great piece of kit, I bought it myself. However, there were aspects to the presentation that did not sit well with me. [...]

Further to our post on Mobile Text Marketing, I found this infographic about text message spam. Personal Text Marketing Spam It was quite timely since I have received three messages in 24 hours from different mobile numbers offering to manage my debt or get me a cheap loan. I don’t recall signing up or opting [...]

Mobile Advertising has changed the way businesses and consumers operate – it’s changed their lives. Mobile Advertising For Businesses For advertisers, we now have not only a Target Moment but also Target Content because the customer wants to find the product s/he wants without having to move very far. They can be in their armchair [...]