Lollipop Local

Google I/O announced the end of search as we know it. Google’s engineers realised that there is not only a need to answer, but also to converse and anticipate. Last year, the advent of the knowledge graph saw a huge advance in search technology. It enabled Google to move beyond keywords and understand Read more [...]

When it comes to how to get top of Google for Free, we need to start at the beginning with what most people see as the first step of getting onto the internet. Building a website. Hope Marketing Most business owners use a tactic called Hope Marketing. They work on the basis of ‘If you Build Read more [...]

Further to my post yesterday about Mobile Phone Use and Social Media, it was alarming to see this news report from the States. I don’t think many of us realised just how vulnerable posting pictures on-line makes both us and our kids when it comes to internet safety. With the right equipment, that Read more [...]

Further to our post on Mobile Text Marketing, I found this infographic about text message spam. Personal Text Marketing Spam It was quite timely since I have received three messages in 24 hours from different mobile numbers offering to manage my debt or get me a cheap loan. I don’t recall signing Read more [...]

Interesting communication from Hubspot today about Marketing and online shopping behaviour over the holiday season. I’m assuming this will all apply to the US population but it will certainly have some similarities to the behaviour of UK consumers. Where do consumers do their research? According Read more [...]

Most people who sell Google Places SEO will try to baffle you with technical jargon like keywords, backlinks, optimisation and social search but, for business owners, these can be meaningless words. And I doubt it will be any different now that the name of the page is Google Plus Local. The chances Read more [...]

This video explains why it is vital to have a Mobile Website Design that is optimised for mobile marketing on Smartphones. And 71% of business websites are not – so that really will put you ahead of the competition. Read more [...]

I am indebted to The Marketing Pilgrim for drawing my attention to the 2012 survey by AT&T and this graphic about reaching customers. With the news that social media presence for small business had increased on Linked In but gone down on Twitter, it was curious to see that word of mouth is still the Read more [...]

O2, Google et al want to personalise adverts etc. The 02 representative at the recent Google ‘Think Local’ event pointed out the importance of personalising the experience of the end users. He said the idea was to connect the customer to their passion. O2 speak from a position of authority Read more [...]

Despite the enthusiasm of our American cousins, business sms messaging has been slow to take off, so, why would you want to use text message alerts as a business advertising opportunity in the UK? Text Message Alerts Get Opened More Quickly and More Often Well, according to CTIA.org, it takes 90 Read more [...]