Lollipop Local

Interesting article and infographic on SEO.com about the importance of using long tail keywords to promote your business online. There’s no point in going straight into battle with the big boys who have most of the popular and well searched terms sewn up. Build your authority more slowly and Read more [...]

Many small business owners are looking for specialists who can help them with their local marketing in Essex. But how can you work out which ones have the experience to help you to increase your brand awareness and get the telephone ringing with new customers who are ready to buy? Local Marketing Experts Local Read more [...]

It is quite natural for any webmaster or small business owner monitoring their own website to want to know how their site is performing.  However, Google’s own terms of service state that they will penalize you if you are being over-zealous in terms of how often you are ‘scraping’ information Read more [...]

Wordpress does not always make it obvious where it has hidden features like Author on its pages and posts. And it is important to remember that it is possible to have different authors on each page or post. Especially if you are looking to implement authorship images in Google search. How Read more [...]

It’s not until you first consider putting your business online that you start to hear phrases like web design, social media and search engine optimisation. What is Search Engine Optimisation (SEO)? SEO is the description that is given to the process of making your website and its content readable/visible Read more [...]

When it comes to how to get top of Google for Free, we need to start at the beginning with what most people see as the first step of getting onto the internet. Building a website. Hope Marketing Most business owners use a tactic called Hope Marketing. They work on the basis of ‘If you Build Read more [...]

I don’t think there can be many business owners who have not received an email or telephone call from someone offering to do their SEO and get them onto the front page by building lots of backlinks. Many of these individuals are operating using pre-Penguin/Panda strategies. You will be buying backlinks Read more [...]

Backlinking is the activity of getting hyperlinks from other websites directing back to your website. Search engines see these back links as a sort of vote for your website, so the more votes (or links back to your site) the higher Google will rank the site – particularly against the words and phrases Read more [...]

Interesting communication from Hubspot today about Marketing and online shopping behaviour over the holiday season. I’m assuming this will all apply to the US population but it will certainly have some similarities to the behaviour of UK consumers. Where do consumers do their research? According Read more [...]

When I first set up my Twitter account, I was fumbling around in the dark because I didn’t understand the difference between Twitter user names and real names, indeed I’m pretty sure that there wasn’t a choice back them. You only got one choice and I chose @joshaer because I wanted it to be me talking Read more [...]