Both Search Engine Optimisation and Local SEO make up a complicated and fluid process that changes from day to day and month to month. If you have got to the top of Google – with or without expert help – you want to try to stay there. However, everyone and his wife is learning different tricks and tools to try to get their business into that prime position so it requires constant attention.

Do you have the time to do that yourself? It’s a complicated process that involves several hours per week just keeping abreast of all the latest developments, let alone doing the actual work. Is it something that you could delegate to a member of your staff? Well, possibly, but you need to compare the cost per hour and work out if the talents of that staff member would not be better employed working in your business rather than on it.

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