Facebook Page Optimisation – Don’t Make Me Think
Make sure if you’re offering downloads, it’s obvious where to get them from.
My son plays with Boy Cries Wolf. Checking out their Facebook page, the first post reminded me that I could listen to their latest tunes but it took some time for me to work out that this had to be done through the BandPage tab.
Remember the number one rule of website design applies to your Facebook page also – Don’t Make Me Think!
As an internet user, I come up against examples of how this rule is not applied on a daily basis. I’m not stupid but I’m also not a full-on Geek. Important buttons need to be sited in obvious or familiar places. Some companies insist on putting the important buttons that move your forward to the button left of the page – where the majority would place their ‘Back’ button. So you’re looking bottom right where the OK/Continue button is normally positioned but it isn’t there.
It’s the equivalent of having your windscreen wiper and indicator levers on opposite sides in different cars. You get there eventually but it all takes much longer because you have to think.
And you only get a few seconds before they go somewhere that’s easier to use.
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