Lollipop Local

Up until about a year ago, Facebook Mark Up Language, otherwise known as FBML, was the code used to create tabs on Facebook but then they changed to iframes and added in the need for SSL certificates.

We were warned several months ago that on June 1st 2012, those old FBML tabs would stop functioning and on June 6th, that prediction came to pass – FBML Tabs are now Removed From Facebook Pages. Checking out my own, all that remains is the front image with the familiar <-> and Facebook underneath. Click through and there is nothing behind there.

According to the Facebook developers forum:

Removal of FBML
FBML apps will no longer work on Platform. The FBML removal migration will appear and will be enabled for all apps. It will be possible to disable the migration, thereby re-enabling FBML until July 5 2012 when the migration and all FBML endpoints will be removed completely.

So, whilst it is currently possible to re-enable them in the interim, as of July 5th, they really will all be gone.

You now have to set your tabs up using an app – whether that is a paid third party app or one that you host yourself on a secure https domain – you have to host them off Facebook and link them through the apps section in your admin panel.

Big deal, I hear you say! Well these little tabs are the places that you send people from your business wall to offer them freebies, discounts and, more importantly, to get them to sign up to your list so you can email them in the future. They are also the place that can act as landing pages for any ad campaigns.

They are the real business part of your Facebook page and so if you think that Facebook marketing is not working for you, disrespecting this piece of real estate could be the reason why. Those tabs are extremely important.

To find out how Lollipop Local can help you to host those vital tabs sited just under your cover image, give us a call on 01702 476517

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This entry was posted on Saturday, June 9th, 2012 at 2:18 pm and is filed under Facebook. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.