Lollipop Local

Most people who sell Google Places SEO will try to baffle you with technical jargon like keywords, backlinks, optimisation and social search but, for business owners, these can be meaningless words.

And I doubt it will be any different now that the name of the page is Google Plus Local. The chances are that they will just try to make it even more complicated so they can charge you more money.

But, if you’re a local business, the bottom line is:

Are you a market leader in your field?

Have you been an established business for several years?

Does your expertise, experience and service surpass that of your local competitors?

If your answer to these questions is yes, then Google should be positioning your Places listing on the front page of search results that relate to your product or service.

The Importance of Google Places SEO and Mobile

That first page listing suddenly took on even more importance. Earlier this month, just before the merge with Google Plus, they rolled out a new version of their Places pages on mobile phones.

Now, if a customer searches for ‘product or service’ in ‘your town’ on a mobile device, the first thing s/he will see is a mobile Google Places page. And now the option to click through is just like it used to be on a regular Google Places page on a PC – before the merge with Google Plus.

It’s probably just a matter of time before the functionality of that social media comes to mobile but, for now, it gives that consumer the chance to see all your information – opening times, map, full reviews from happy or disgruntled customers, an at a glance round up of what you do and any pictures you have uploaded – along with a tap to call phone number. So it’s vital that your Google Places SEO strategy puts you into a position where those mobile users can see you before they get to your competitors.

Is your Google Places SEO working?

Take the Lollipop Challenge to see where you rank by entering your telephone number into the graphic below.

The software will review your online presence and produce a basic report to show you how your Google Places page is performing against other local businesses – but, most importantly, it will be checking your ranking for search terms that your potential customers are actually typing into the search engines.

It will also tell you which of the main local directories are picking you up so you can monitor your on line presence.

If your Google Places listing is not in the top two positions for all the keywords shown, there are many things that can be done to improve the situation.

Call us today on 01702 476517 or 0121 249 1306 and let us help you to rise above your on line competition.

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This entry was posted on Monday, June 11th, 2012 at 3:24 pm and is filed under Google Places, Mobile Marketing, Mobile Phones. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.