Lollipop Local

I don’t expect this person is alone in wanting to make the most of having a famous friend as a client without stepping over the fine line of social media etiquette and, in particular, Facebook’s terms and conditions.

If the celebrity has a Facebook Page of their own, then you could ask them if they would agree to use the Page to like your Facebook Page and then have you as one of their ‘Featured Likes‘.

This means that the profile picture of your Page will rotate with four other favoured Pages in the left hand side bar of their Page, the equivalent of an endorsement for any of their visitors.

They can also interact regularly and visibly with your Page as their Page, underlining their approval with regular comments and likes.

But how can you use a famous friend to promote your Facebook business page if they don’t have a Page themselves?

That would tend to suggest that their privacy is quite important to them – unless, of course, they allow their fans to actually be friends with them and have not adjusted their privacy settings to keep really personal stuff from appearing in the media.

Some public figures prefer to keep their privacy settings on maximum and then allow people to subscribe to their public status updates. This means that only approved information appears in the feeds of those subscribers. But this is no good to the friend who wants to be acknowledged for work they may have done for them.

The problem is that, whilst Personal Profiles can go and like or comment on the walls of Business Pages, Pages cannot interact with Personal Profiles other than in response to a like or comment on their own Business wall.

This means that the Business Page in this case is not allowed to go and comment or like personal status updates to promote themselves to the friends of the celeb or otherwise gain any form of visibility or traction.

If you cannot persuade your famous friend to say something nice about your business using their Personal Profile on the wall of the Facebook Business Page, then the only thing left is tagging.

If there is a photograph of the business owner with the celebrity. This could be uploaded and then tagged with the name of the celebrity – but the famous person would have to have tags activated and approve its appearance.

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This entry was posted on Thursday, February 23rd, 2012 at 7:46 am and is filed under Facebook, Local Business Marketing, Social Media For Business, Social Media For Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.