Lollipop Local

Whether it’s Local SEO, Mobile SEO or Global SEO, search engine optimisation is the most important way that you can get onto Google’s First Page and drive traffic to your website.

Even if you don’t know how to do it, you need to be aware of the basics and to make sure that anyone designing your website does have those skills. And here’s a really great infographic that explains how to do SEO very simply and concisely.

Over the last year, I have met so many business owners who tell me that they have a beautiful website but the telephone does not ring.

Invariably, the reason for this is that no one took the time to work out what their potential customers might be typing into Google and the other search engines. So they based the structure of their site around guesswork. Keywords are at the foundation of successful website SEO.

We always tell the story of the Los Angeles plastic surgeon who optimised his site for ‘rhinoplasty’ because that’s what he called it… but all his customers were typing ‘nose job’ into Google so his site never came up on the front page of the SERPs for those targeted individuals who really were looking to purchase his skills.

The names and URLs of your pages all need to tell Google what it’s going to find on that page so it can match your page to the search queries that it’s getting.

With thanks to IMMAcademy for the How To Do SEO Infographic

Share This Content Tweet

Subscribe to Updates

This entry was posted on Friday, January 6th, 2012 at 2:59 pm and is filed under Search Engine Optimisation, SEO For Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.