How To Make LinkedIn Company Status Updates
It’s good for all authorised members of staff to know how to make LinkedIn company status updates. This is a great way of getting your message in front of people who have already liked your LinkedIn Company Page as well as other LinkedIn members.
However, you can only make Company Status Updates on LinkedIn if you have set the Page for designated users. To the right of your Company page, you will see Admin tools, click for a dropdown menu to allow you to edit.
You will then see a checkbox that allows you to designate admins and, once this has been completed, there is the option for you to list the employees you want to authorise as Company Page Administrators, who will then be able to make such updates.
This number of employees will then be reflected in a box to the right of your Company Page, which is how I discovered that I had two unauthorised employees on LinkedIn.
Once you have completed this process, the Company Status update panel will appear on the Overview tab of your Company Page.
Company status updates can be text announcements, images, YouTube videos or links to other websites or content. This means that followers of your Company Page will receive your status updates on their home page and other LinkedIn members will see your updates when they check out your Company’s Overview tab. Any member of LinkedIn can like, comment on or share these updates and any of these actions will be visible to their network of followers.
LinkedIn’s best practices for such updates state that you should not be spamming LinkedIn members.
As with any regular status updates, make sure that your content gives value and is not profane or likely to upset people. They also make the proviso that if a Company posts too many updates, they reserve the right to review and delete the offending Page.
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