Google Keyword Research for SEO

Google Keyword Research is vital because it’s all very well being on the first page for a specific search term but it’s of absolutely no value if no-one else is actually looking for that word or phrase. So being top of Google for your own name doesn’t count – only people who already know your business will be able to find you.

How To Use Google Keyword Research

Every month there are hundreds of online searches for your product or service but if those people cannot find your website then the chances are that it is your competitors who are getting the business.

As part of an effective marketing strategy using Local SEO Services, we work with our clients to identify the search terms that their potential customers are using and for which ranking is also achievable.

Which sounds far too geeky!

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Take the cosmetic surgeon in California who used search engine optimization to get his site to position number one at the top of the organic search engine results pages (SERPs) for the keyword ‘rhinoplasty’. Sadly, he didn’t do his Google Keyword Research and his real life client base were all typing ‘nose jobs’ into the search engines.

This meant that all his competitors who had websites with ‘nose jobs’ as their main keyword took up the top ten places on the front page of Google. So all those searchers never saw his listing, which was down at the bottom of page two for ‘nose jobs’.

But it’s more than that. You also have to ask two more questions:

Are enough people using the keywords you have chosen when searching for your product or service? And how strongly optimised are the sites that currently hold the top ten places on the search results page? Have you got what it takes to compete for the first page of Google?

Ranking on the search engines is a lot harder than it actually sounds and these words will form the basis of your entire campaign. They need to be built into the infrastructure of your website right from the start. So you need to decide in advance what area or product it is that you want to rank for.

The Google Keyword Tool can give you a rough idea of what’s going on but should not be relied upon because it can give very different readings depending on whether you’re logged in or not and there are also implications due to the recent announcement of encryption of personal search.