About Local SEO and Social Media
We asked business owners for their most pressing questions and concerns about Local SEO Services, Social Media Optimisation Strategy, Mobile Website Design and Marketing on the Internet:
Every business with a web presence needs to have a website. Regardless of whether they choose to promote it or not, there should be a nice presentation in case someone seeks further contact. It’s like your shop window to the internet and, even if you are not aware of it, your business probably will have some form of web presence. Read more
Once you have a website, you want Google to be able to find you easily. Because, if Google can find you, so can potential customers. When someone types in a question that relates to the product or service that you offer, Google searches its database to find the most relevant websites to display on its search results page and it puts the best matches onto the front page, from where most people click through.
But is it really? What many business owners don’t realise is that browsers like Internet Explorer, Firefox and Google Chrome produce personalised results pages – they show you all the websites that they know you view regularly at every opportunity. Because they know that you like to see them. It gets even worse if you’re logged in to Facebook or your Gmail account, because you get to see all the things that your friends have liked too.
To find out where your business really ranks, you have to delete all your previous browsing history but even then it’s not foolproof. Services like hidemyass.com will cloak your IP address and give you an unbiased view – show you what new customers will see when they type in the keywords that relate to your business. Are you still on the front page of Google?
First, make sure you have claimed your Google Places page. This is a free website that has been given to you by Google. If you can’t find yours, either make one yourself or put in place strategies to nudge Google into making one for you. Read more
SEO stands for search engine optimisation, which is the process of adding keywords, content and backlinks to your site in a form that the Google/Yahoo/Bing bots can understand. Our Local SEO Services carry out the process with your neighbourhood in mind, helping the search engines to identify your site as the place to go for that product/service in your location.
If your Google Places Page already exists, you need to set up a gmail (googlemail) account and this will allow you to link your page with your account. Google will sometimes do this by giving you a PIN number by telephone but, most likely, you will receive a postcard at your business address with a password that needs to be typed in to verify that you are the owner.
Backlinks are links placed on other sites that, when clicked, take the visitor back to your site. They are often hidden behind keywords or your business name but the most you have on relevant sites in your location or niche the better your authority and the higher the search engines will rank you on their results pages.
The latest statistics seem to be saying that up to half of Googles search queries are now entered on mobile phones. Smartphones are becoming the playground of the internet savvy shopper, who can check out reviews, prices and stockists in seconds whenever and wherever. If your website is not mobile friendly, they could well move on to a competitor’s site which has an effective Mobile Website Design.
Well, sort of. But it’s about being part of a community who exchange information like recommendations of products and services that they have enjoyed or warnings about ones they haven’t. It’s also a place that you can advertise your business in a less obvious way than an official advert. YouTube, Flickr, Slideshare, Foursquare, Google Check In. They’re all ways that awareness of your brand can be built in non-traditional ways.
Social Media Optimisation or SMO takes all the elements of Social Media, Local and Mobile and puts them all together to ensure that your website is showing in the best way on every possible platform on which searches can be made. It’s the content delivery system of your marketing strategy.
We offer dedicated Social Media Courses which explain Social Media in non-geeky language that less technical people can understand and show you how to set up your profiles on the various platforms. Or you can let one of our Social Media Managers do it for you.
Both Search Engine Optimisation and Local SEO make up a complicated and fluid process that changes from day to day and month to month. If you have got to the top of Google – with or without expert help – you want to try to stay there. However, everyone and his wife is learning different tricks and tools to try to get their business into that prime position so it requires constant attention. Read more
Could you devise the best Social Media Strategy? Do you have time to keep up with all the latest developments in Social Media, find and grow your online following wherever they may be and engage/chat/post interesting content on a regular basis… as well as working in your business? Our Social Media Managers have all the skills and automated tools necessary to keep your business at the forefront of whichever platform your audience is using.
To discuss how Social Media Optimisation and Local SEO Services can help your business, call 01702 476517 for Essex or 0121 249 1306 for Birmingham
We already work with businesses in Essex, West Midlands, Kent, Hertfordshire and London and, with offices in Leigh-on-Sea, near Southend-on-Sea and Birmingham, we are ideally placed to service clients all over the UK.
Suite 1, 103 Leigh Road Leigh-on-Sea, Essex, SS9 1JL UK
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