Online Marketing Company in Essex and Birmingham
Whilst setting up my Google Places Pages for Lollipop Local in both Essex and Birmingham, online marketing company was really the only choice when I was faced with having to select a category into which to put my business.
Why I chose Online Marketing Company?
Sadly, whilst search engine optimisation exists in the US version, our UK Google Places Pages will only permit ‘online marketing‘ or ‘internet marketing’. Neither really fully reflects what we do as a company but it is always better to select an existing category rather than just create your own.
As a result, I find myself wondering about the term Online Marketing Company.
What is an Online Marketing Company?
According to YourDictionary.com
In its simplest form, the term online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business-to-business model.
So, yes, the phrase will definitely include paid advertising on platforms like Google Adwords and Facebook Ads, as well as article marketing about products/services and press releases about events, offers and discounts. And that tag would probably encompass the building and initiation of a Social Media Strategy.
There’s also the new-fangled techniques of Mobile Marketing. But I think the crux of the idea is that it is selling your brand to human visitors to your website.
My concern is whether it could also stretch to cover building the website and optimising its pages to ensure that the Google spiders and bots can recognise what it is about because, in many ways, that is even more important. If your adverts and content are not on the front page of Google or the other search engines, then how are the human customers at whom they are aimed going to see them?
The problem is the terminology. I have to decide what my potential customers will be typing into Google’s search box in order to find the services that we provide, so we do need to begin disseminating the information about the technical jargon.
Local businesses need to know exactly what service it is that they require to promote themeselves both to those customers who live closest – and are the most likely to purchase from them – as well as the search engine robots who will decide that their website is the most relevant to a particular search query.
So, I’ve ended up with an online marketing company but what would you type into Google to try to get more online coverage for your products or brand?
Why not give Lollipop Local a call on 01702 476517 or 0121 249 1306 – when most people who go looking online for a drill are actually looking to make a hole, find out how to turn marketing on its head and reach the customers who are ready to buy.
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