Search Engine Optimisation Birmingham
What is Search Engine Optimisation (SEO)?
SEO is the description that is given to the process of making your website and its content readable/visible to the spiders sent out to crawl the internet for information by Google, Yahoo, Bing, Ask and the other search engines. Essentially, it is a form of technical website promotion because the robots cannot read the regular content designed for humans.
How Can SEO Services help my business in Birmingham?
You need to identify which keywords your potential clients are typing into Google and the other search engines and then you need to make sure that those words appear on your site in all the places where the spiders could see them and in a form that they can read. Once they have worked out that your website is about those keywords, they can decide whether your site is one of the best and most relevant sources of information for that search term and can put it onto their SERPs (search engine results page) for that query.
First page of Google is another label that you will hear mentioned often when you enter the world of online marketing. It is the place everyone wants to achieve because a large proportion of the available clicks will be received by that domain. Very few of those potential customers will actually go to the second page of results. If you’re trying to grow your business online, it is imperative that you aim for a place in the top ten search results.
Local Search Engine Optimisation is the task of making those keywords specific to your location, helping Google, Yahoo and Bing recognise your business as the place to go for your service or in Birmingham.
What are SEO Services?
The description SEO Services is a generalisation that covers on-page and off-page optimisation. It’s going through all the words and images on your website and making sure that every time you use one of your chosen search terms, it can be seen and then read by the crawling bots. After that has been done, backlinks need to built from other authority sites which will then use those keywords as the text behind the link
However, as Jill Whalen said recently, you can’t just rely on SEO to get your business to the top of Google any more. You need to stop relying on what always worked in the past, build a brand and market the heck out of it. This will require a serious rethink your online strategy because you will need to learn about social media marketing and start doing it, getting happy customers to write reviews online as well as sing your praises to everyone they come into contact with.
All of those things are going to make a much bigger difference over the long haul than rewriting your title tags or adjusting your keyword density. The big takeaway here is that while your website may already be the best it can be technically for search engines, it’s time to make it the best it can be for your users. Both parts of that equation are equally important.
Here at Lollipop Local in Birmingham, we specialise in Social Media Optimisation – a term which incorporates the technical know-how of SEO with the sociability of Facebook, Twitter, Linked In and the like.
Originally posted 2011-10-08 11:57:49. Republished by Blog Post Promoter
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