Should Your Business Be On Pinterest
Pinterest is the latest and fastest growing social media platform but should your business be on Pinterest?
I’m still in two minds. A recent infographic showed that, in the UK, Pinterest was being used mainly by venture capitalists and craft-related businesses.
I think the truth is that if you have a business that lends itself to imagery, like photography, cake decorating, sculpture, art or things of that nature – things that people will want to look at if you were to pin them to a board – then you should definitely be there. If you don’t, then you need to decide whether you are prepared to pin up things about other businesses which take your fancy in order to get yourself a presence on that platform
In her 7 Social Media Trends presentation, Mari Smith told the story of a photographer in the US who took pictures of rescue dogs and wanted to publish a book.
However, with no interest from any publishers, she cut out the middle man and went straight to the end user by pinning her images to her Pinterest boards with a variety of price tags. Part of the sale money was donated to rescue dog facilities and she has become very successful.
But, again, the business concerned involved an image-related product. I have had some success by posting infographics relating to areas of my own business on Pinterest but not sufficient to make me say that this social media platform should become an integral part of my business in the way that Twitter is.
Then this helpful infographic titled Should Your Business Be On Pinterest from Intuit via Search Engine Journal came onto my screen. I think this is a great way to make the decision – just follow the arrows as you answer the questions. Click on the image and then press CTRL and + to enlarge.
Originally posted 2012-04-18 09:28:04. Republished by Blog Post Promoter
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