Further to our recent post on the Google Local Stack, we're getting regular calls from business owners about problems with their Google My Business local map listings.
It's vital for your Local SEO that you get your map listing - and all the data that feeds into it - correct.
Duplicate listings where the Name of the business is incorrect - causing confusion for Google and a lower or non-existant ranking for the town where the business is based.
Duplicate listings where the address of the business is not right - causing confusion for Google and customers.
Duplicate listings where the phone number is wrong - so customers cannot get in touch.
Duplicate listings where happy customers have left some reviews on one and some on other - they want one listing with all their reviews to show how great they are.
Verified listings which show the pin marker on Google Maps in the wrong place - sending their customers to a location that does not exist in another town.
The business owner does not have/cannot get access to the map listing because it was set up by a previous SEO company/employee - this one is becoming more and more common
The business has been set up as a Storefront when it is actually run from a private home so Google won't show it.
The business Name has had lots of spammy keywords added to it so Google won't show it.
The business owner has set up more than one listing with different Names but the same Address and Phone number so Google won't show any of them.
It is getting easier to rectify these issues but you still have to know what you are doing. And your back story across the internet needs to confirm the changes that you want to make. Continue reading →
At the end of last week, Mike Blumenthal introduced us all to Google's new Local Stack for local search terms, e.g., local seo in essex.
This is the latest visual incarnation of the ongoing saga from Google Places, Google+, Google+ Local, Google My Business - still not sure what it's officially being called at the moment!
Rolling out almost simultaneously across the globe, including the UK, the new Google Local Stack is a shadow of its former glory.
A mere 3-pack of local results giving easy access to the company website as well as directions - if the business is not a Service Area Business with a hidden address. Having said that, it does seem to be showing hidden addresses in some instances in the US and Canada so let me know if your British address is being revealed.
What is most noticeable is that these listings do not show a phone number, necessitating an additional click to get this crucial piece of information. Hopefully that will be resolved sooner rather than later.
Jon's a keen footie fan and loves to watch Aston Villa whenever they play in London. He is avidly awaiting the start of the new season next weekend and scours the internet for all the latest news about the Villa's next opposition.
So he stumbled upon an article from BBC Newsbeat about AFC Bournemouth, who are poring over the social media profiles of their potential signings. They are looking for a great work ethic and assessing whether the player will fit in with the current team personalities.
Employer checks social media profiles to ensure a good fit
Like many employers, they want to employ someone who has all the right qualifications on paper but also whose personality will not upset the smooth running of their business. Continue reading →