Great article and infographic on Convince and Convert about the rise of Plagiarism on the internet.

Plagiarism is when someone takes words that you have written and passes them off as their own.

This is different from copyright infringement which is where someone uses your content without crediting you and without your permission.

For anyone who has found someone else claiming their words as their own on the internet, it can be incredibly frustrating. I know this from personal experience. I have had one disturbed individual actually claim a poem written about a very personal experience. In another instance, some spammer just reproduced an article I had written on his blog without giving me any credit and removing all the links back to related posts on my website.

With the first, I called her out on it and she took down her version. In the second, I wrote a very strong email threatening to report the offender to his ISP provider. That too disappeared quite quickly.

But it is not always so easy.

How can you find out about stopping plagiarism?

I received a marketing email from Perry Marshall recently which got me thinking.

He said: "Nobody who bought a drill wanted a drill. They wanted a hole.

Therefore, if you sell drills, you should advertise information about making holes, not about drills!"

It's something we tell all our clients when we talk about keywords.

Think about the problems not the solutions.

Because not everyone will know the technical term for a therapy or a product.

In most cases, they just have an issue that needs resolving.

One of the attendees on our Facebook training consultation only ever uses her iPad.

However, iPads don't always have all the functionality required to run your Facebook account so

We always advise people to login to Facebook on a laptop or PC if you want to make any changes to your account settings.

Since most of you will ignore me, here are some helpful links for you iPad users.

Add email on ipad

Find settings on ipad

Episode 1 - 10 years of sales

People who say they are great sales(wo)men invariably are a legend in their own lunchtime.
And, most importantly, you need to prioritise the high ticket items - and, more specifically, the products which cost you the least but give you the biggest mark up.

In this episode, the two teams were given a selection of items that had been used in the Sales tasks in the series over the previous decade. Cleaning items, potatoes, etc. The item with the opportunity to add value and get a better profit were the tee shirts.

Both teams failed to capitalise. The girls got #London printed onto their garments but then failed to allow enough time to collect them and sell them on. They ended up paying £100 for the printing and only getting £60 back when they were forced to sell them to the printer or not sell them at all.

The boys ordered their printing and then did not go back to pick up the garments at all. Lord Sugar was not pleased and this was the reason that Chiles, the leader of this sub-team, was fired!

Sarah, meanwhile, showed why all the girls would ignore her contributions for the remainder of her time in the process when she instructed them all to wear lipstick and short skirts... Continue reading

google-places-uk-on-mobileI'm currently setting up a new business. I'm looking to use LinkedIn, Google+, Facebook and Twitter (although I only really have experience with Twitter at the moment).

In my business, I presently meet clients at their own homes. Within the next couple of months however, I'm looking to move into an office. At this point, I will either meet clients here, or at their address.

I've been reading your article about Google Local and am confused how it relates to my business.

1) If I create a page for a service area, can I hide my home address (as I don't want people turning up at my house).

2) When I get my office, am I able to then display that address?

3) Can I change a service area page into a storefront page? Or is it possible to have a mixture of the two? Continue reading