linkedin training courses in essex and onlineUPDATED FOR NOVEMBER 2014
LinkedIn Recommendations for people are a great way of showing your value. They are an independent confirmation to potential customers or partners that you are great at what you do. They can really make you stand out from your competition.

What's the difference between LinkedIn Recommendations and Endorsements?

Recommendations are written testimonials for a person, product or service. Endorsements are where someone clicks a box to endorse someone for a skill that they say they have.

Or that LinkedIn has plucked from somewhere. I was asked to endorse one of my connections for 'Life'. And another for 'Fault Finding'.

I'm not sure where LinkedIn gets these ideas from. But you can edit your own Skills section. Go in and delete anything unusual. Make sure you add replacements that do reflect what you are good at. Endorsements were created by LinkedIn to encourage more engagement on the platform.

Endorsements are a form of social proof but they should NOT BE TRUSTED. Many scammers use them to make themselves look real.

Having said that, many Recommendations seem to be reciprocal. So you should be aware of that too.

How To Give A LinkedIn Recommendation for a person

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wordpressWordPress is one of the most popular website platforms in the world, but it is also one of the most frequently targeted by hackers. Most WordPress websites are under constant hourly attack by both automated software "bots" and real human hackers.

Two of our websites here at Lollipop Local were the subject of such an attack recently. First they sent out lots of spam emails and then, the secondary phase, was to send all Android users to a site in Russia which may or may not have contained malware.

As soon as we became aware of the issue, the sites were taken offline and then began the long job of trying to disinfect them. But, of course, this needed to be done as quickly as possible because a site that is not showing online is not bringing in new customers. Continue reading

Great article and infographic on Convince and Convert about the rise of Plagiarism on the internet.

Plagiarism is when someone takes words that you have written and passes them off as their own.

This is different from copyright infringement which is where someone uses your content without crediting you and without your permission.

For anyone who has found someone else claiming their words as their own on the internet, it can be incredibly frustrating. I know this from personal experience. I have had one disturbed individual actually claim a poem written about a very personal experience. In another instance, some spammer just reproduced an article I had written on his blog without giving me any credit and removing all the links back to related posts on my website.

With the first, I called her out on it and she took down her version. In the second, I wrote a very strong email threatening to report the offender to his ISP provider. That too disappeared quite quickly.

But it is not always so easy.

How can you find out about stopping plagiarism?

I received a marketing email from Perry Marshall recently which got me thinking.

He said: "Nobody who bought a drill wanted a drill. They wanted a hole.

Therefore, if you sell drills, you should advertise information about making holes, not about drills!"

It's something we tell all our clients when we talk about keywords.

Think about the problems not the solutions.

Because not everyone will know the technical term for a therapy or a product.

In most cases, they just have an issue that needs resolving.

One of the attendees on our Facebook training consultation only ever uses her iPad.

However, iPads don't always have all the functionality required to run your Facebook account so

We always advise people to login to Facebook on a laptop or PC if you want to make any changes to your account settings.

Since most of you will ignore me, here are some helpful links for you iPad users.

Add email on ipad

Find settings on ipad