Every time I run one of my Facebook workshops, I talk about a survey conducted by Legal & General where they discovered that 9 out of 10 adults who use social media once a week have been asked to connect or friend someone they do not know online.

And how over half of them had agreed!

From memory, the stats for Facebook users were something like 47%. The stats also say that the average Facebook user has 140 fans.

So that means that every time you put up a picture of your latest valuable purchase or check in with a holiday snap from sunny Spain, about 66 strangers can see it - even if you have your privacy set to friends only and your photo privacy set to friends only for each upload.

They can also see that you are on holiday and that they have a nice window of opportunity when your house is empty.

That's how dangerous it is to accept people you do not know as friends.

Your social media could be helping a burglar to help himself.

Is your social media helping a burglar?

So, it was interesting to see this infographic which explains the problem in pictures. Continue reading

Criteria for user to create LinkedIn Company page

Remember that there are strict guidelines to create a business page on LinkedIn.

  • There were obviously issues with duplicates and fakes in the past. As a result, LinkedIn now says that you have to have the company's website address as the email address used to create your profile. So that is creator@NameOfCompanyWebsite.TLD

 

  • No gmail or hotmail addresses are allowed. To create LinkedIn business pages, the company's email domain must be unique to the company.  This is something that small business should be particularly aware of. Many will not have bothered to set up a domain based email for their business. And it could cause them issues if they want to create a LinkedIn company page.

 

  • The person who wants to create the LinkedIn Company page must be a current employee with the position listed in the profile's Experience section. And that profile must be at least Intermediate in strength. It must also have several connections already.

  • It should be noted that you should not create company profiles on LinkedIn. Profiles are for individuals and company pages are for businesses. If you are asked to connect with a business using a profile, you should decline or ignore such an invitation. LinkedIn have said that they will be closing down these profiles as they do not follow their guidelines. Continue reading

There are three ways that you can use Reviews on Google Adwords.

First there are the two ways to get the little gold stars - with thanks to Joy Hawkins for helping me to make sense of this..

Reviews on Google Adwords Express

The first is by using Adwords Express linked to your local Google My Business page. It is unclear to me whether the gold stars are active at the moment or not. Here's what Mike Blumenthal said about this service back in 2011.

According to Adwords Express in the UK, the difference between their service and regular Adwords is that they are specifically designed for local small businesses and first-time advertisers. It is an automated service where several types of ads are created and constantly optimised for you showing on Google, Google Maps and relevant partner websites, on both desktop and mobile. You don’t need a website and don’t have to spend much time managing your ad campaigns. That sounds like a great way to give Google a licence to spend your advertising budget so not one I will be following up on!

AdWords, meanwhile, allows you to advertise locally, regionally and nationally. It is described as being for businesses that want more features, more reports, more tools and more control over their ad campaigns because they can select their own keywords or write multiple ads and actively monitor and manage campaigns.

Merchant Ratings on Adwords

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Can't Afford My Website, Can I Still Show On Google?Sometimes you may feel that your website is not working for you. And it certainly can be the case if you don't put as much effort into marketing your website as you did to creating it in the first place.

Or you just don't know how to optimise your website.

Or the activity happened too late.

Can't afford my website, can I still show on Google?

And, sometimes things can get so tight financially that business owners wonder what outgoings they can cut.

When the domain and hosting renewal bills come in from your 'web platform provider', this sounds like a great place to save some money.

£80/quarter is a lot of money to be spending. Especially when you can purchase your domain and hosting for £25/year if you set it up effectively.

However, your website and online presence through your Google My Business Local listing can be the things that are bringing in what customers you are getting!

So, what can you do?

Are you operating within a salon or clinic?

Continue reading