So, you’ve created your Twitter account!
And now you need to start finding people to follow in the hope that they will follow you back.
So, you go to the Discover tab and you click the option for Who To Follow. Twitter populates the page with a selection of suggestions. But how does it work?
How does Twitter’s Who To Follow Work?
Well, Twitter looks at the accounts that you have chosen to follow in the sign up process.
And then it looks at the words and phrases that you have included in your bio section, including the location.
So it will suggest people who live in the same area or who mention that town or county in their user name or real name.
Once you have been established for a while, it will start to suggest accounts that are similar to other accounts that you already follow. Or searches that you often make.
It’s a clever algorithm which evolves based on your behaviour.
How can you get on the Twitter Suggested Users list for a particular search term?
Why are your blog posts on Facebook saying 'First published on Lollipop Local: SEO?' It's very irritating!
Great question from the lovely Ian from TheSocialGolfer.com
Well, I use an app called RSS Grafitti which automates the posting of my blog posts straight onto my Facebook page. And from there the Facebook to Twitter app posts them onto Twitter. It saves me a lot of time.
However, it’s not much good if it’s irritating my readers! So, I went in to see if there was anything I could do to change things.
In the Advanced section for the Lollipop Local feed, I had it set up to show No message. So I have now tried applying my own Static Message which says NEW POST! Let’s see if that helps.
Cross your fingers!
Find out more about getting the best of Facebook for your business.
I wrote a post recently about why individuals on Facebook should not connect with businesses who had set themselves up as a personal profile – the Facebook criminals.
The difference between personal profiles and business pages
Facebook’s guidelines state the difference between pages and personal Timelines here – it looks like they are now calling them personal Timelines rather than personal profiles.
But the upshot is that personal Timelines are for individual non commercial use.
Whereas pages are for connecting people to a business, brand, organisation or celebrity that they care about. Pages do not have a separate account or log in. They are managed by individuals with an existing personal Timeline.
Why you might have a business using a Facebook personal profile
Some businesses do this deliberately because it is easier to market on Facebook if you can communicate directly with people. Facebook’s rules will not allow businesss pages to talk to their fans. They want them to pay for adverts or promoted posts to reach those people who are interested in their business.
However, in most cases, the business owner simply did not realise that they were doing anything wrong. They didn’t want to be on Facebook as a person but they knew that their business needed to be there. They didn’t realise that there were two different ways to use Facebook. So they created their Facebook account in the name of their business rather than in their own name. It was an innocent mistake!
And now they are stuck with a personal profile that has several thousand FRIENDS but it’s in the name of their business.
People have stopped accepting their friend requests because they don’t want to expose their own friends to the public status of a business on a personal profile.
Facebook are out looking for the criminals who are breaking their rules and costing them money – they’re closing those accounts down. The business owner does not want to lose all those friends.
It’s very worrying.
So, what can be done?
Migrate personal profile to business page and turn friends into fans
One of our clients, let’s call her Philippa, signed up to Facebook and created a personal profile.
She immediately received two invitations to be friends with existing members.
Facebook had accessed their email addresses and were lying in wait until she opened an account.
- The only reason those people had her email address was because she had signed up to a mailing list for a business.
- The business owner had transferred those details to their personal email address book so they could send out a newsletter.
- They had given Facebook permission to access their email address book.
Bob’s Your Uncle, Philippa’s email address becomes the property of Facebook.
I heard a similar complaint from a friend who finally got around to signing up to LinkedIn. Continue reading
I was giving a special training session to a group of ladies from Chelmsford, who are independent distributors of a particular range of products. It was a question that I had not been asked before.
I asked them why they would want to hide their list of Facebook friends from their other friends. If you are careful about who you allow to be your friend and have set your privacy settings to Friends Only, there should not be any need to hide that list.
If you are an individual who has products that can be sold to friends on Facebook, then you might want to use your personal profile as part of your sales arsenal.
Why independent product distributors might want to hide their personal Friend list
However, there are some sales people who make friends with other independent distributors purely for the purpose of getting access to their list of friends. They know that some of these people will be that person’s customers. They are people who are already buying that product, which makes them much easier to sell to.
It gives the rogue an ‘in’ if they try to friend those people and they can see that there is a mutual friend. They are trying to friend them purely with a view to selling to them in the future.
It can happen very easily if you are part of an independent distribution network. You let other members be your friends and it can come back and shoot you in the foot if you have not taken precautions to protect your customers.
How can I hide my Friends List on Facebook?
So, how can you protect your friends list?
- Well, first of all you need to go to your personal profile on Facebook.
- Then, under the cover image, click on Friends in the navigation bar.