Social Media For Business – Linked In – 100 Million Professionals Now Online
Jeff Weiner on the Linked In Blog was getting very excited this week as Linked In proudly unveiled a new infographic celebrating reaching a membership of 100 million professionals worldwide.
He also pointed out that the site was now attracting roughly one million new LinkedIn members every week – the equivalent of a professional joining the site at faster than one member per second – in over 200 countries worldwide. This allows professionals to connect and engage with like-minded individuals not just in their own towns but from all over the world, resulting in a number of global joint venture success stories.
Jeff specifically mentions Dutch tech consultant, Henk Van Ess, who used LinkedIn Groups to find partners and start a global business selling iPhone batteries and, Barbara Lemaire, who found major benefactors on Linked In for her non-profit organization which helps homeless women and children rebuild their lives.
Despite competition from Facebook’s Branched Out, Linked In seems to be going from strength to strength. However, I would issue one word of caution for the less worldly amongst us. The Groups facility can be an immensely useful function, but it is also a place for experienced marketers to sell their wares in a less obvious fashion. Their strategy is to ‘give value’ and ‘become trusted’ so that when a potential client decides they need to purchase a specific service, they will go to someone they are familiar with, who has provided free advice and information in the past. However, some individuals seem to start groups, answer a few questions with ‘authority and confidence’ and then jump straight in and offer information services that require a payment.
You have been warned.
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