Social Media Manager – So You Don’t Have To Waste Time On Facebook
So, why do you need a Social Media Manager?
Social Media is dramatically on the rise.
95% of local business owners said they know they should be updating their social media profiles on a daily basis. However, many have given up because they don’t have time to deal with it.
Are you one of those businesses?
Have you wasted time, money and energy setting up a page and posting? Only to see any interest peter out very quickly, no matter how much you post?
You started off full of enthusiasm, posting several tiems a day. But you soon realised that it’s so hard to get people to like your page. And even harder to get your content in the news feeds of potential customers.
Are you frustrated by social media?
All this time and energy building up your Facebook page and yet now it’s just died. So you’ve given up adding content to it daily.
You make it even harder for yourself if you only post once a week. Think about it! If you post 7-10 times a week, there is that much more chance for a potential customer to see your content!
Just once a week gives you almost no chance. A Social Media Manager could take all that stress away and bring results.
Why use a social media manager for your business?
Business owners that are doing well out of social media understand that there are two types of social media for business. One that makes you friends and one that makes you money.
It’s not something that you can just palm off to the office junior. This is the voice of your business online.
A Social Media Manager can control all the different social media platforms. You may have a Facebook page, a LinkedIn company page, a Google+ local business page and a Twitter profile. But your business might also benefit from using YouTube and Pinterest. Having a professional co-ordinating what content is being posted gives a way to measure the ROI. It allows you to see the return on your investment.
Facebook for business
Facebook business page updates can be a ‘top of mind’ marketing tool. They can keep you in front of your target customers just as they are ready to buy.
For example, it’s Friday, it’s 4pm, Joe is getting hungry and he’s almost done all his work. Making sure no one is watching, he clicks onto Facebook to see what his friends are up to. And the first things he sees in the news feed are updates that will make for a great night out.
- an advert with 50% off pizza to go
- a happy hour at the local bar and
- two for one offers at a local restaurant
He can click on the link to claim his coupon and get it sent direct to this mobile phone. It’s easy to grab and it’s portable. When he goes to the venue, he can just show his phone and get his deal.
The return on investment on this type of lead generating Facebook status update is extremely high. And, even if they don’t take up the offer this time, you have gone to the top of their mind. Next time, it might be different.
If he does take the deal, that information is then shared in his news feed so his friends can all see it. If they start picking up the deal, all their friends become aware of the offer. Can you see how this type of Offer can become viral very quickly? More importantly, would you know how to set one up?
LinkedIn for business?
The LinkedIn profiles of owner and employees can help to put your company at the top of the pile in search. That means when people search online or within LinkedIn itself. If those profiles have been set up to work together correctly. LinkedIn for business is becoming more and more like Facebook. You need to stay on top of the best way to post content on your company page.
Twitter for business
The teenager next door could show you how to get more followers on Twitter. A social media manager can bring structure to those lists of people. Helping to put your business where relevant conversations are taking place.
At the end of the day, social media has to be about lead generation. Showing that your product is the solution to their question. Persuading them to click on your link to find out more. Encouraging them to sign up to your mailing list. And, ultimately, getting a sale. However far down the track that might be.
An effective Social Media Manager can help you manage and optimise your social profiles, online presence and ad campaigns. Ensuring that you engage with your audience and get the maximum value from those interactions.
We’ve heard business owners say that social media cannot be that hard. Well, the truth is that it takes commitment to run an effective social media campaign. But you also need to have a proper social media strategy.
You have to have a goal.
It’s not just about finding and posting content, it’s finding and posting the right content that helps you to achieve that goal.
It’s not just about getting more fans. It’s about finding fans who have a passion for your products or services.
Let Lollipop Local take the strain as your Social Media Manager.
We can help you to reactivate your social media profiles and get your business in front of people who are ready to buy.
We’ve worked with business owners in Leigh on Sea, Essex, Hertfordshire, Birmingham and Blackpool. Call us today on 01702 476517.
Suite 1, 103 Leigh Road Leigh-on-Sea, Essex, SS9 1JL UK
firstname.lastname@example.org • 01702 476517