So how do you know that Facebook doesn’t work?
Have you tried to grow your fans on Facebook?
Are you just putting up random status updates and wondering why you’re not getting any sales?
But what is it that you are trying to achieve?
Do you go onto Facebook looking to buy things? Not many people do. The majority go onto social media for distraction.
- To find out what your friends are up to.
- To see photos that make you smile.
- To read rants that make you mad.
- And statements that make you grumble.
Those are the status updates that make you like, comment and share.
So why are YOU only putting up sales messages on your Facebook page? Would YOU like, comment or share something like that yourself?
Social Media Marketing is not rocket science
But it does need a proper strategy. Social Media AMPLIFIES whatever message your business is putting out there.
It takes persistence to work out what will turn casual likes into committed readers. People who come back on a regular basis because they love your brand. The ones who will check the Get Notifications box so they regularly see your content. And tell all their friends how great you are.
It could be as simple as not being on the right social media platform.
As well as finding content that works, you need to be posting it where your fans are active.
Many business owners think that a social media marketing strategy is a waste of time. They don’t realise that there are two types of social media.
The one without planning that makes you friends. And the one designed to make you money.
A Social Media Strategy that makes you friends
You’ve built your Facebook page. You bought several hundred likes really cheaply. This is never a good idea. Those guys in Bangladesh will never come back to your page again. And lots of fans who never like your posts doesn’t look good.
You’ve grown your Twitter following to several thousand effortlessly. Not always a good idea to follow back though. There are robots who regularly come round and ‘follow’ you on behalf of the ‘players’ in various vaguely relevant niches. They want you to see their tweets. They are not interested in what you put up.
You post status updates every day on both platforms. Mostly about sport and the weather. And a few people do comment and tweet back every day. You’ve made a couple of really good mates online.
But none of this activity is actually converting into sales enquiries. Even though you hear that everyone is on social media and it’s a goldmine.
Call 01702 476517 to find out how a Social Media Marketing Strategy can get results for your business.
Need a Social Media Marketing Strategy that makes you money?
All the business gurus will remind you of statistics for social networks in the UK. These show that three out of four internet users are reading blogs, chatting on social networks or just watching online videos.
When used properly, a good social media strategy can:
- Increase awareness
- Stimulate sales/leads
- Enhance customer service
- Monitor what your competitors are up to
But it’s not good enough to just be there ‘socially’. Business owners also have to be building their reputation as trusted experts in their niche.
Read more Customer Feedback
What does a Social Media Marketing Strategy achieve?
Well what do you want to achieve? A dedicated social media marketing strategy can make your social media pages just as valuable as your website for SEO.
It can also promote your reputation. Are you THE place to go for your product or service in your area? For people searching on their PCs AND their mobile phones.
We have already shown businesses in Hertfordshire, Kent, Essex, Coventry, Birmingham, London, Dorset, North Yorkshire, Blackpool and the West Midlands how to use a Social Media Marketing Strategy.
To discuss how a Social Media Marketing Strategy can help your business,
Call 01702 476517 or 0121 249 1306
Suite 1, 103 Leigh Road Leigh-on-Sea, Essex, SS9 1JL UK
firstname.lastname@example.org • 01702 476517