Many business owners think that a social media marketing strategy is a waste of time because there are two types of social media – one that makes you friends and one that makes you money.

Social Media that makes you friends

You’ve built your Facebook page and got some likes, you’ve grown your Twitter following to several thousand effortlessly, thanks to the robots who regularly come round following you on behalf of the ‘players’ in various vaguely relevant niches.

You put up status updates every day on both platforms and chat with people about sport and the weather.

But, despite being told that everyone is on social media and it’s a goldmine, none of this activity is actually converting into sales enquiries.

Need a social media marketing strategy that makes you money?

All the business gurus will remind you that statistics for social networks in the UK show three out of four internet users reading blogs, chatting on social networks or just watching online videos. And, when used properly, they can:

• increase awareness;
• establish thought leadership (subliminally influencing the user with a variety of brand triggers in just the same way as modern television commercials),
• stimulate sales/leads;
• enhance customer service by promoting good reviews or rectifying any problems immediately and in full view of other users,

But it’s not good enough to just be there. Business owners have to be building their reputation as trusted experts in their niche, not just for general chit chat.

Find out how with one of our Social Media Courses or let one of our Social Media Managers do it all for you.

What does a Social Media Marketing Strategy achieve?

Well what do you want to achieve? Increased brand awareness or a larger customer base? You can’t just do a little bit of both?

With a dedicated social media marketing strategy, your Facebook, Google Plus and Linked In Business Pages, YouTube, Twitter or Foursquare profiles can be just as valuable as your website for SEO. But also for growing your reputation as THE place to go for your product or service in your area, whether people are searching on their PCs or their mobile phones.

We have already shown businesses in Hertfordshire, Kent, Essex, Coventry, Birmingham, London, Dorset, North Yorkshire, Blackpool and the West Midlands how to identify the best ways to use a Social Media Marketing Strategy for their future growth.

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To discuss how a Social Media Marketing Strategy can help your business,

Call 01702 476517 or 0121 249 1306