Social Media Optimisation
So what exactly is Social Media Optimisation?
A recent Google algorithm update featured the A, B, C of ranking – Activity, Backlinks and Content. Your site needs to have a good quantity and quality of all three.
Great content encourages other websites to link back to it, as well as inviting readers to comment or share – which brings us to the missing link of this holy triangle. Matt Cutts of Google recently announced that Social Media will be one of the key factors in ranking in 2011. It provides the ‘D’ by Delivering content to interested parties and then Directing that targeted traffic back to your website, completing the circle back to Activity.
Social Media Optimisation is the content delivery part of any Inbound Marketing strategy. It’s the way to give your potential customers information about your product or service by ensuring that relevant articles, videos or discount coupons appear on any and all of the platforms they frequent – in a way that gets your content noticed by the search engines.
A blog that sends out regular technical posts, a YouTube profile that hosts informative how-to videos, a Flickr account that hosts pictures of individual products – all labelled with keywords that are being searched for regularly.
It’s all about locating people with an interest in your product or service, entertaining or engaging them with useful information that provides a solution to their question or problem and sending those potential buyers back to your website.
Local Social Media Optimisation (Local SMO) narrows the niche down even further by refining the search area down to your area – be it the closest town or the county.
We can offer Social Media Courses giving basic training in setting up and operating Facebook, Twitter, Linked In, YouTube, Flickr and other social media accounts.
Alternatively, we can set up the profiles for you and manage the interactions on your behalf. Find out more about our Social Media Managers packages.
Lollipop Local – We Direct Traffic!
