Social Media Optimisation
So what exactly is Social Media Optimisation?
Social Media Optimisation is the content delivery part of any Inbound Marketing strategy. It’s the way to get found by your potential customers and give them information about your product or service by ensuring that relevant articles, videos or discount coupons appear on any and all of the platforms they frequent.
But it’s also about ensuring that the content on your website can be shared… and, indeed, is good enough to be shared.
Last year, a Google algorithm update featured the A, B, C of ranking – Activity, Backlinks and Content. Your site needs to have a good quantity and quality of all three.
Great content encourages other websites to link back to it, as well as inviting readers to comment or share – which brings us to the missing link of this holy triangle. At the end of 2010, Matt Cutts of Google announced that Social Media would be “one of the key factors in ranking in 2011″. It provided the ‘D’ by Delivering content to interested parties and then Directing that targeted traffic back to your website, completing the circle back to Activity.
Social Local Mobile (SoLoMo)
For 2012, Google identified Social, Local and Mobile as the three key areas of marketing and, after repeated algorithm updates to counter backlink scammers, social media really came into its own as social proof that a website contains good content. Suddenly, that ‘D’ also stands for Double-check. If a site has got lots of backlinks but no retweets or Facebook likes, Google starts to wonder if it is being duped.
How to use Social Media Optimization
You are locating people with an interest in your product or service, entertaining or engaging them with useful information that provides a solution to their question or problem and sending those potential buyers back to your website or giving them a way to opt in for more actually on the social media platform.
Local Social Media Optimisation (Local SMO) narrows the niche down even further by refining the search area down to your area – be it the closest town or the county.
Alternatively, we can set up the profiles for you and manage the interactions on your behalf. Find out more about our Social Media Managers packages.
Call 01702 476517 or 0121 249 1306 for more about Social Media Optimisation
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