Steve Dickinson asked recently

• Hi Jo, Many of the people in my network are my local 'networking buddies'. As you specialise in Search Engine Optimisation based on geographical location, please could I ask you to post your website address and share a bit of your valuable knowledge?

Is there a psychological aspect to SEO, or is it all about keywords and all that algorithm stuff?

Lollipop Local help local businesses to use keywords, search engines and social media to get more customers.

The question I most often get asked is how do you get to the top of Google? When what business owners should be asking is how do you get seen online by people who want to buy your stuff.

Do you know what your target market are typing into their computers when they search for local suppliers?

Do you know whether they are typing it into Google, Facebook, YouTube, LinkedIn or somewhere else?

Are they using a PC or a mobile phone?

If you can answer those questions, then you can put your business in front of people who are actively searching for your product or service.

More importantly, you can be seen by people who are ready to buy.

SEO is a two edged sword

It's about producing a web page that persuades the search engine robots that you have the best, most relevant and up to date answer to the question they are being asked.

Express it in the right way, in the right places and you can get onto the front page.

If you are on the front page, then you have the highest visibility and the best chance of being clicked by local customers.

But you also have to have wording on your page with a call to action that persuades or compels your reader to get in touch with your business.

It's no good spouting about how good your business is and using jargon words that only a professional in your industry would recognise.

You need to identify the pain point of your customer in language that they understand and leave them in no doubt that you can provide the solution to their problem.

Express it in the right way, in the right places and you can convert your lead into a sale.

So, yes, there is a psychology to it - you have to understand the wants and needs of both your search engine and your customer.

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