When Should I Post on Facebook and Twitter?
When should I post on Facebook
Always a fabulous source of statistics about social media, Dan Zarrella has posted an in depth set of graphics about how to increase likes, comments and shares on Facebook.
If you’re looking to get more likes, you need to post in the afternoon and early evening, with figures peaking at 8pm whilst shares reach their maximum at 6pm.
Having said that, posts made between 8am and 7pm got 17% less engagement whilst those made during what might be termed the “non-busy hours” of 8pm to 7am receive 17% higher engagement. See the graphic below to really see this reason for using both Facebook and Twitter to communicate with your audience at different times during the day.
When it comes to what to post on Facebook, photos gives the best results for both likes and shares over video, text and links but text status updates tend to excite the most comments.
When should I post on Twitter?
For statistics about posting on Twitter, we are indebted to Mashable and Buddy Media
They looked at 320 Twitter accounts from the world’s biggest brands from Dec. 11, 2011 to Feb. 23, and discovered that tweets published between 8am and 7pm – which most of us would term busy hours as they coincide with the working day – got 30% higher engagement rates than those those that occurred during our leisure time.
Curiously, the performance of Twitter is a mirror image of the figures reported above for Facebook
They also discovered that Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, as the graph shows, despite the weekend being a better bet, most tweeting occurs during the week with only 19% published at the weekend.
For fashion brands, the weekend produces 30% higher engagement whilst for publishers it’s 29% higher on Saturdays, but only 7% of tweets from publishers actually happen on Saturdays when most people are catching up on the week’s news.
For entertainment, the best days are Sunday and Monday and for Sports, it’s at the weekend when the big games are on – obviously.
Other useful information about posting on Twitter
If you want to know how to make Twitter work ther useful information from the report revealed that tweets under 100 characters -you’re allowed 140 – received 17% more engagement than the longer ones. Tweets which contain a link receive 86% higher retweet rates than those which do not. But, naturally, engagement dies if the link does not work. Formatting is the major cause of unclickable links – make sure you leave a space between the end of your status update and the start of the link.
Click here… [make sure you leave at least one space] http://blahbhal.co.uk
Hashtags increase engagement but only 24% of users involve them. Having said that, Tweets with oneor two hashtags have 21% higher
engagement than those with three ormore hashtags and tweets that use morethan two hashtags actually show a17% drop in engagement.
Their stats showed that, just like Facebook, tweets with images such as pic.twitter.com gave almost double the number of replies and retweets.
And, again like Facebook, if you give a clear call to action and ask people to retweet, they receive retweet rates that are 12x higher than those tweets that do not ask for the activity. Retweet rates also increase if you spell our R E T W E E T rather than just say please RT.
For more information about getting the most out of Facebook and Twitter for business, call us on 01702 476517
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