Who Cares About SEO?
Most of the time if I say SEO to a small business owner, they will look blankly at me.
And yet Search Engine Optimisation is crucial to getting new customers and there is so much information about the subject online. Some of it good, some of it less so but there is still little reason for business owners to be unaware of such an important tool in their marketing arsenal.
SEO on the Internet
According to an infographic by Spanish-based SEO service provider BlueCaribu which was published on Mashable, there are 863 million websites around the world which mention SEO and YouTube has 164,000 videos on the subject.
Every second, 3.5 people look up SEO on Google which equates to 9.1m internet users wanting to know more about the subject every month.
The stats show that of those 9.1m, 2.24m are Americans and around half of them are men aged 35-44 years old. A large proportion of those will leave in Los Angeles as it is the #1 US City searching for the term.
Are UK Business Owners Interested in SEO?
Having said that, the top nations with an interest are India, Pakistan and the Philippines with the US coming in at 4th.
The UK are some way behind at 7th, which tends to confirm my own findings.
The top search terms each month are SEO Services with 60,000, SEO Company with 49,000 and SEO Tools with 33,000. Happily Lollipop Local shows up for both of those in our town but it is an extremely competitive keyword even locally with lots of companies saying that they can perform in those areas. However, business owners should be careful when employing someone to help with their Local, Mobile and National SEO. Make sure that you take up references and see where those business themselves rank nationally for the keywords they say they are targeting. It’s a good way to get a measure of their ability.
SEO on Social Media
There are 248k tweets each month about SEO and 60,194 profiles where it is mentioned in the bio. But whilst a previous graphic showing that there is least engagement on social media on a Thursday when it comes to posting on Twitter and Facebook, it turns out that that’s the most popular day for looking up SEO online.
There are also 13 million blog posts that have SEO in the title, exceeding those for both Social Media and PPC.
To find out more about how SEO and Local SEO can help your business, give us a call on 01702 476517 or 0121 249 1306
Suite 1, 103 Leigh Road Leigh-on-Sea, Essex, SS9 1JL UK
info@lollipoplocal.co.uk • 01702 476517
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July 18th, 2012 at 12:11 pm
I think the main problem with SEO is that is such a minefield with every man and his dog claiming to be experts. For a novice to gain an understanding it can be quite difficult due to the sheer volume of (mostly innacurate) information on the web.
I think for any small business that requires professional SEO services the most important aspect is research. It is pretty easy to filter out the garbage and there is plenty of information and tools to help the beginner.
July 19th, 2012 at 1:56 pm
Hi Richard, You’re right, it is a minefield that requires thorough research because of the charlatans on the end of the phone every day and via emails. For any small business, the best way to choose their SEO advice is through recommendation. If colleagues have experienced an upsurge in traffic and phone calls as a result of someone’s efforts, that tends to speak for itself.
Never pay someone who contacts you by phone or email. If they are good at what they do, their reputation will spread through word of mouth and they won’t have to cold call.