Why Businesses Should Be Defining Themselves With Pictures
Having spent the last few months working on how to crystallise what we do as a company into an image for the website header, the new Facebook timeline for business pages forced my hand and we had to make a decision fast.
Facebook’s brief was to have a visual representation of what your Page/Brand/Product is all about with very few words and definitely no Calls to Action.
The ensuing image of the lollipop lady directing social media and SEO traffic across the road says far more about what we do than long winded intimidating phrases like social media optimisation.
The more I learn about the ways that Timeline for Business can be used, the more apparent it becomes that pictures are the way forward when it comes to marketing.
And no one can have missed the huge increase in the number of infographics. These pictorial representations of statistics tell stories and speak to people in a way that a long body of text never could. They are also incredibly easy to share and I saw heard some statistics on one webinar which said that people were 40% more likely to share an infographic – even if the information it contained was not particulary inciteful.
As is shown in this infographic about the importance of visual content many people have short attention spans when it comes to words and they really do want it spelled out to them in images.
So, your website needs to be more image heavy – just remember that search engine spiders and bots cannot see pictures so make sure they all have alt tags that explain what they are all about and also that you need to compress images for the web so they don’t use up all your hosting bandwidth.
Your social media platforms can all benefit from this basic image with variations depending upon the size of image allowed and what you are trying to achieve.
On Facebook, you need the big cover image with very few words. These should measure 851x315px and can be changed in an out to maintain interest and engagement.
The profile image measures 180x180px and some say surrounding it with a red border will help it to stand out more. It reduces down to 32x32px when it accompanies any status updates you might make on your wall or as comments on other business pages.
The apps that sit below the cover image measure 111x74px and should be part of your overall branding, as well as including your calls to action.
Here’s another great resource on ways to enhance your timeline with images.
And, lo, Google Plus decide to join the party by changing the image sizes and layout of their platform too!
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